article thumbnail

Competitor mapping: The benefits and how to create your own

Sprout Social

With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. Consider brand perception in comparison to your competitors. A competitor map can be visualized in a variety of formats such as comparison charts, pie charts, scatter graphs and bubble maps.

article thumbnail

The 9 best reputation management services for your brand in 2024

Sprout Social

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. In comparison, a large fast-food chain may need software to handle a high volume of comments and reviews.

article thumbnail

How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Publishing whitepapers/ebooks? Total amount of content: If they have a blog, see how many posts have they published. Publishing frequency: Are they publishing new content weekly, monthly or less often? News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e.,

Analysis 106
article thumbnail

Strengthen your competitive analysis strategy with social listening

Sprout Social

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Owned content refers to content that brands publish from their own social profiles.

Analysis 141
article thumbnail

Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

Has this translated into a significant change in social news referrals for publishers? Adam Singer summed up the general sentiment in recent conversation we had on Twitter: “Reddit / Stumble won.” I just found the comparison interesting and I thought I’d share the findings here. million visits in 2009 to 22.7

Digg 149
article thumbnail

29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84
article thumbnail

How to hide likes on Instagram: A step-by-step guide

Sprout Social

The participants who imagined getting few likes had far greater negative sentiments than positive, especially in those more susceptible to feedback. So keeping your followers from seeing the number of likes your posts have can help combat that comparison—especially as an influencer. Firstly, the likes you receive is a vanity metric.

Instagram 108