Laurel Papworth

JUNE 1, 2010

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. Twitter: Reputation Management in Social Networks (18). No really, it is. Business realities? Don’t kid yourself… A while ago, I joined a Ford Facebook campaign. Related posts. Twitter Lists I Am On (24).

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Note how I bolded a specific term: web hosting. The issue at hand is not the fact that the company was virtually unknown.

Social Media 100

Social Media Digg Brands Marketing 100

Laurel Papworth

JUNE 16, 2010

His company is ZevenSeas which wins points for having a cool name, I reckon. Ideas have their time, and I think Foursquare might just put Achievements (a la World of Warcraft) and karma points (everyone really, starting with Slashdot) onto the Enterprise 2.0 Social standing, trust, reputation and leadership. The Game of Work.

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Badge Sharepoint Social Media Foursquare 108

Buzz Marketing for Technology

OCTOBER 13, 2008

On the web, those whose success is built on people finding them are very good at maintaining their profiles. Inside a company, same rules apply. Want to ensure your reputation precedes you and co-workers know what you can do? Want to develop a reputation for expertise and understanding markets/technologies/customers/etc.?

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

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Apple Twitter Forums Policies 154

Laurel Papworth

JULY 13, 2010

Probably because companies are getting past the “why should we care?&# RocketOn and Living Web (1). Twitter: Reputation Management in Social Networks (20). Social Media Monetization is becoming THE hot issue in online community chatter. and into “how do we get some dosh?&# average for the internet at large.

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Social Networking Advertising comScore CPM 98

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

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Marketing SEO Journal Engineering 265

Bill Hartzer

DECEMBER 14, 2009

But many have criticized Goldman Sachs CEO and spokesperson Lloyd Blankfein for statements published in the November 8 edition of the UK’s Sunday Times in which Blankfein claimed the company was “doing God’s work.” According to BusinessWeek, Domino’s had become “the latest company to learn how quickly a brand can be tainted in a Web 2.0

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comScore Real Estate Banking Handbook 151

Techipedia: Tamar Weinberg

JULY 2, 2010

This gave the the company the opportunity to test design, load times, and focus on optimization techniques as well as considering hardware upgrades as the user base increased. Will social interaction and networking really make the web different? Eventually, Facebook opened its doors to high school students as well.

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Facebook Web 2.0 MySpace API 111

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Social Media Network Marketing

MAY 30, 2010

Sunday, May 30, 2010 The Social Media Challenge Many companies think of the internet like television: consumers are expected to sit patiently and absorb the branded message, and then act accordingly. Now, with the rise of a combination of technologies called Web 2.0, Online Reputation Management comprises of various elements.

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Social Media Reputation Widget Disqus 62

The Marketing Blog

JUNE 17, 2008

Do you think that brands like Xtees.com do not require special marketing efforts (online/offline) primarily because of the reputation that they’ve established in the industry? The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 What are your thoughts on such models?

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Web 2.0 Startup Drupal Overview 100

Social Media Strategery

JANUARY 26, 2009

I took every opportunity I could to get my name out there associated with social media, Web 2.0, Now, anytime anyone in my company searches the terms “social media&# or “Web 2.0″ ’ My interest (more like love affair) in SM and Web 2.0 After attending a Web 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. It’s rubbish traffic.

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Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. As a company? Lacy : When you compare Web 1.0 and Web 2.0, I think that fewer companies are as successful in the Web 2.0 And now everyone cheers ] Lacy : A lot of web companies have a hard time scaling internationally.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Jeff Esposito

JUNE 15, 2011

Social media was still being called Web 2.0, She told me to figure out if and how our company should get involve in social networking. She told me to figure out if and how our company should get involve in social networking. but in our weekly PR team meeting, social media nearly hit me in the head.

Social Media 38

Social Media Web 2.0 Reputation Meeting 38

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# Nuggets from Social Media workshops as of late… Community Strategy: Are you company-centric or customer-centric?

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Communities Groups Groups Social Media 117

Laurel Papworth

MARCH 22, 2010

Later I added other companies just to be fair. They are blocking all attempts by consumers who want to “talk back&# about poor service and issues with companies. b) the registrant has deliberately registered the misspelling in order to trade on the reputation of the other entity, person or brand. SCOPE OF PROHIBITION.

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Domain Name Policies Web 2.0 Social Networking 85

Techipedia: Tamar Weinberg

MAY 28, 2010

That’s one of the biggest reasons for companies not to engage in social media at all. Reputation Management. I’m just starting our company blog and great rules to live by! I’ve been researching the steps of developing a social media policy for an F-100 company and you laid out the A-B-Cs so clearly.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. It doesn’t end there, though.

Communities 170

Communities Marketing MySpace Yahoo 170

Laurel Papworth

APRIL 8, 2010

N ow Facebook is suggesting that users create a “Community Page” when the page isn’t for a company, brand, or public figure, as well as when they are not an official spokesperson for that organization. Twitter: Reputation Management in Social Networks (18). Related posts. Social Media Monetization and Revenue (29).

Communities 111

Communities Facebook Widget Web 2.0 111

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? How to Get New Web Sites to Rank Quickly : Aaron Wall discusses some strategies to get high rankings with a brand new site — and we know those are sites that often need to take time to build trust. Is your company on the list?

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. FriendFeed, StumbleUpon e YouTube December 30, 2008 at 7:00 am Netiquette 2.0: di “Quid Tum?

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales).

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr , a Greek web host that offers shared hosting. Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

He is extremely devoted to empowering individuals and companies about marketing, networking, reciprocity, and social media. Similarly, Chris takes this passion in his writings, which are posted to his blog at least once a day. He gets up when it’s dark. And to lead into the next point, this passion emanates to who they are in real life.

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post. Great stuff!

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Building relationships takes time, energy and effort. Most business owners want quick success. That is not realistic. Nice article worth the read.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

APRIL 1, 2010

Dan Schawbel, recognized as a “ personal branding guru &# by The New York Times, is the bestselling author of Me 2.0 , a national speaker, and the publisher of both the award-winning Personal Branding Blog and Personal Branding Magazine. Photos by Shutterstock.

Social Media 240

Social Media Brands How To Social Networking 240

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Techipedia: Tamar Weinberg

MAY 12, 2010

Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. Some companies are doing a good job but there seems to be a huge disconnect when it comes to some of the really big players, too. It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. By this point, it was evident that it was going to be difficult to reach a representative on behalf of a company about an issue that actually has some legitimacy. Today, we’re in a many-to-many relationship.

Social Media 217

Social Media Foursquare Marketing Flickr 217