Fourteen Social Media Policy Must Haves
OCTOBER 29, 2012
But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, you need a social media policy. spend a significant amount of time on the road, speaking to business owners, entrepreneurs, and leaders and what I’ve discovered is a very small minority have policies. ” The Social Media Policy.
Implement a Social Media Policy: Make Your Employees Brand Ambassadors
JULY 12, 2012
Every day, you are faced with multiple considerations concerning your organization’s social media strategy. In order to ensure effective stakeholder communication and avoid any unfortunate situations, it is a good idea to create a social media policy for your employees. What is a social media policy? How does a social media policy benefit your company?
100 Examples of Corporate Social Media Policies
MAY 14, 2011
The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Policy Title. Template: Blogging and Social Media Policy. Facebook Policy.
57 Social Media Policy Examples and Resources
JULY 26, 2010
Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. Social Media Policies and Guidelines.
“Facebook Terms and Policies Hub” Has Been Launched
MAY 11, 2012
Tweet We’ve all experienced at some point how frustrating and confusing the ever changing policies and terms of the mother of social networks, Facebook, can be. This week, they’ve launched a new site that tries to help all of their users navigate in the jungle that is Facebook’s terms and policies. Have a look at the website: Facebook Terms and Policies.
MARCH 8, 2013
2012 didn’t end well for social networking and the ever-looming subject of online privacy. Popular social sites like Facebook have been the subject of privacy concerns for years, but users are starting to hold companies accountable for their actions – making others rethink the way they take on Internet privacy. Blog Facebook Instagram Social Media
JANUARY 11, 2013
If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. Instagram is a recent target with changes to its terms of service, essentially allowing the company to sell its users pictures to third party vendors without any permission whatsoever. and Europe.
AUGUST 30, 2016
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. 56% of Americans have a profile on at least one social networking site. Social Media in the Enterprise.
Facebook, a Company without a Vision
OCTOBER 1, 2012
This very same vision was dealt another blow two weeks ago when European regulators struck an agreement with Facebook that forces the company to delete facial recognition data garnered from public surveillance cameras. If you don’t have a vision for a company and its offerings, decline will likely occur. Image via TrueRep. No Vision, No Future. Image via gorbot.
Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies
JANUARY 2, 2013
I recently left my position managing social media and online community for a large professional association. In the process of disconnecting myself from the organization’s various social media accounts, it occurred to me that I haven’t seen a lot–or anything–written about how to leave a community management position. Private Social Networking Platform.
Who Should Write Your Corporate Social Media Policy?
MARCH 31, 2011
When it comes to writing a social media policy , who should decide what goes into it? A) Marketing. B) Public Relations. C) Human Resources. D) Information Technology. E) Customer Support. F) Product Management. G) Legal. H) All of the above. The policy could end up looking very different, depending on the answer. Social media?! Does the company even have a right to act on the comment? escalating support issues reported through social media, based on specific subject matter and severity). Marketing. You can do anything we give you the access to do.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites.
Enterprise: List of 40 Social Media Staff Guidelines
APRIL 23, 2009
Managing staff who participate in social networks. Kinda cool that companies are now posting internal policies publicly. Not surprising - it goes a long way to protect the company from fallout if/when staff do ignore the social media guidelines in place. . GM Motors Blogging Policies [link] . IOC Olympic Athletes Blogging Policy [link] (PDF).
Social Media At Work: To Tweet Or Not To Tweet [Infographic]
AUGUST 19, 2011
Tweet Social media is now a big part of everyone’s life – both professionally as well as personally. Most of the time people tend to use social media to discuss every aspect of their life, which also includes their workplace and what it stands for. For 44 percent of companies, those policies cover use both inside and outside of the workplace.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong?
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
“Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network. Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. ” Social Media Tools.
7 Ways to Infuse Your Company Website with Brand Personality
JUNE 27, 2013
Research by the NN Group has found that while the average website visit lasts less than 60 seconds, the first ten seconds are the most important in how a prospect will perceive your website, and ultimately your company. The modern marketer’s job is to create a web experience that communicates everything wonderful and unique about their company in mere seconds. 3-5 seconds. Your Blog.
Social Media and The Cone of Silence – Victoria Department of Justice
OCTOBER 8, 2011
DEPARTMENT OF JUSTICE, VICTORIA: What does it mean when the people you elected to represent you, turn off comments in social channels? It’s saying that social spaces are broadcast spaces. Let’s look at the back ground to the Department of Justice Victoria social media policy video, turning off discussion on YouTube and then explore the comments disabled thingie further.
Once Upon a Time With Klout….The Final Chapters
DECEMBER 10, 2011
Beware of the Pied Piper on Social Media. That we rocked the world of social media. The Pied Piper of Social Media had revealed himself. Millions including myself, have chosen to shut the door on the Pied Piper of Social Media. Klout clearly does not understand the core strength of Social Media which is Community. “Once upon there was a brand. Period.
For Companies: 10 Questions to ask yourself before entering social.
AUGUST 19, 2010
Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. 1. Be clear on your overall objective or else it’s impossible to say if social media even is the right place to put your efforts. 2. How do we integrate the project into other communication, marketing or company activities?
How to Write a Social Media Policy
SEPTEMBER 30, 2010
Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Even without any formal plan to use social media, every organization with more than a handful of employees (and many under that benchmark) is present in social media because people are talking about them.
How Fortune 100 Companies are Leveraging Social Media [Infographic]
MARCH 14, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact How Fortune 100 Companies are Leveraging Social Media [Infographic] by Pam Dyer on March 14, 2010 Share Burson-Martseller , a leading global public relations and communications firm, recently released a report detailing how the Fortune 100 companies are using social platforms.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured? Social Media Tools.
A Little Privacy, Please! Your Rights and Social Media Policies
JUNE 14, 2013
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media?
Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
APRIL 5, 2012
Okay…I have to admit that I find these types of tweets mildly humorous: or It’s not that I find the pain of employees funny, but the shortsightedness of companies in their efforts to ignore new technologies always makes me wonder what they are thinking. This same company issues laptops, email, and wireless access to all of their employees. Now, imagine two companies.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How do the audiences differ across various social networks?
List of Rules to Remember When Engaging in Social Media
APRIL 18, 2011
Tweet Many organizations are starting to get involved in social media. Do you have any guidelines to make them acquainted with a social media presence? If the answer is no, maybe it’s time to start looking at some rules of social media engagement. Social media can be a part of reaching important segments, but everything begins with a plan. Think before posting.
The Perception of Social Media Marketing: it’s a Free Lunch
MAY 27, 2011
Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals. The fourth edition of the survey indicated that the use of social media and networking tools is relatively well established, but that is about all, really. When looking at social media marketing, there still is a huge lack of a social media strategy, let alone some sort of plan. Furthermore, 73% of the questioned companies don’t have a social media policy. Certainly not!
For Social Business, Remember the 90-9-1 Rule
MAY 22, 2012
There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied. Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on. Sales is Sales’ job.
Social Media: The ROI of Marketing Engagement
FEBRUARY 24, 2012
There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. It was probably one of the better explanations of social media ROI I have read but I wanted to add some of my own thought about it. In the early days of social media for businesses, this was the only thing they cared about. Social Media Engagement.
Women Dominate Social Networks | pamorama
AUGUST 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men. Globally, women demonstrate higher engagement levels with social networking sites than men.
Coca-Cola's Shrewd New Social Media Policy
JANUARY 12, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Coca-Cola’s Shrewd New Social Media Policy by Pam Dyer on January 12, 2010 Share The buzz about social media and how to leverage it for branding, marketing, advertising, PR, and CRM has been building over the past few years. Follow our Code of Business Conduct and all other Company policies.
Strategy Before Policy
SEPTEMBER 17, 2010
Her main focus is personal branding in social media. Some companies find themselves overwhelmed with this so called social media and as it tends to grow so does also the confusion. Some companies are more prawn to regulate and restrict rather than use its full potential. Social media policy. As I see it. Do and do not. Let them be a part of the strategy.
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool. Want one?
B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
JULY 9, 2012
Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Image credit: Carla Zanoni. ” Not gonna happen.
6 Mistakes to Avoid With Your Employee Advocacy Program
Convince & Convert
MARCH 7, 2016
Unfortunately, only 31.5% of US employees say they feel connected with their company’s mission. By curating content through a central platform and inviting your colleagues to share interesting and relevant information across their social networks, you can help connect the dots within your organization. Download this free guide by Jay Baer and Sprout Social.
Google Settles with FTC over Deceptive Privacy Practices Related to Google Buzz Social Network
MARCH 30, 2011
Google today has officially agreed to settle charges by the United States Federal Trade Commission that Google used “deceptive tactics and “violated its own privacy promises to consumers when Google launched their social network called Google Buzz , in 2010. According to the FTC, this is the “first time an FTC settlement order has required a company to implement a comprehensive privacy program to protect the privacy of consumers’ information. companies to transfer personal data lawfully from the European Union to the United States..