Convince & Convert
MARCH 30, 2011
Is there a tangible metric, or is it purely subjective? The products, services, company mission, goals, or people relevant to the business or organization. From a metrics standpoint, this principle can most effectively be tested by comparing and optimizing click-through rates. What makes online content great? Business Objective.
Webbiquity SMM
NOVEMBER 2, 2010
This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. And those are just from the first chapter.
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Webbiquity SMM
SEPTEMBER 1, 2010
Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.
Webbiquity SMM
OCTOBER 27, 2010
It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. Microblogging (i.e., And as with any other marketing or PR activity, social media efforts be focused on a specific audience.
Techipedia: Tamar Weinberg
MARCH 17, 2010
In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.
Webbiquity SMM
SEPTEMBER 15, 2010
How about a real-time search tool to see what’s being said about your company or any topic of interest right now? blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.
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