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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. This blogpost is meant as a guide for HR and business owners/managers to help them hire social media contractors that will deliver real results and not just rack up billable hours. How do you measure social media success?

Questions 313
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Mapping Your Social Graph

Proactive Report

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships.

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What Makes Audiences Trust Your Influence Marketing

Convince & Convert

While once thought of as a fading trend , influence marketing is back and hotter than ever. This white hot channel is not only the talk of the town—it’s showing its staying power with results marketers only dream of. times investment to, according to a recent study by Tomoson , an ROI of $6.50 for every $1 spent.

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How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. Lately, it seems to have moved to a dangerous place of ROI, subject lines, and vanity metrics. This is also one our biggest challenges. This got me thinking.

Content 60
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Building a Social Business

Koka Sexton

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. Social media as a broadcast channel .

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. link] Michael A.

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10 Items For Your 2013 Stategic Plan

Proactive Report

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. Consequently showing ROI is almost impossible. Social Audit.

Mobile 111