Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Social Media Marketing Social CRM Consultant 127

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. link] Ayman Rakha Turn the Tables on Social Media with NutshellMail: [link] [link] MyCrowd.ca

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Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too.

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Social Media B2B Strategy Consultant 147

Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. Very helpful as our company moves forward with our plan for Social Media.

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Social Media Strategy Consultant Blogger 139

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

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Social Media Strategy Metrics Organization 134

Visually SM

JULY 27, 2020

Here are 24 of our favorite social media tools for saving time, getting better results, and making the most of every single social interaction. Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market.

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Social Media Management Social Media Tools Domain Name 246

agora pulse

OCTOBER 26, 2020

In addition, Agorapulse has great social listening options that help social media managers stay on top of key conversations. Social CRM. Agorapulse has a powerful social CRM , making it one of the best social media management apps for building relationships. Social CRM. Social CRM.

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Social Media Management Social Media Tools Social CRM 138

SocMed Sean

DECEMBER 9, 2011

” 3) ROI – There’s a lot of concern with business executives as to whether there is any Return on Investment in social media. That’s their job, making money for the company by serving customers. Changes that lower overhead or introduce new products and services automatically drive ROI.

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Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Your LInkedin page. How did I know that? Post it to your Facebook page.

FAQ 137

FAQ Content Consultant Social Media 137

agora pulse

OCTOBER 28, 2020

Customer relationship management (CRM) tool that organizes all comments and messages from a single user in one screen—so you can build on past conversations. Return on investment (ROI) calculator that can estimate the value your marketing efforts generate. You’ll want to know the ROI of your social media marketing efforts.

Social Media Management 105

Social Media Management Tools Social Media Aggregator 105

Hootsuite

SEPTEMBER 16, 2022

Learn more about social media scheduling: The 10 best social media scheduling tools. How to make a social media posting schedule. How to create a social media calendar. The best time to post on Facebook, Instagram, Twitter, and LinkedIn. Social media analytics tools. Benefits of social media analytics tools.

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Social Media Tools Marketing Analytics 134

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? I have grown increasingly critical (but not cynical) of big brands failing at social media.

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Social Media Content Analysis Sports 120

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

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Social Media Strategy Curation Privacy 133

agora pulse

APRIL 7, 2020

Want ROI reporting, competitive benchmarking, or team reports? Pricing (Per Month): $29 for Professional (1 user with 10 profiles), $129 for Team (3 users with 20 profiles), or $599 for Business (5 users with 10 profiles), and Enterprise (You have to contact the company for pricing.). Zoho Social. No Instagram reports.)

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Oktopost

JULY 27, 2021

By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy. PPC advertising allows your B2B company to pay a set fee to have text-based advertisements appear in paid search results. Bing ads through Microsoft Advertising are now even integrated with LinkedIn.

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B2B Marketing SEO Engineering 118

Convince & Convert

AUGUST 31, 2010

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. Remember, social media makes big companies seem small again. Remember, social media makes big companies seem small again.

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Conversation Social Media Social CRM Consultant 116

Webbiquity SMM

DECEMBER 4, 2012

How can you make sure your company’s social media policy doesn’t run afoul of employment law? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? Social Media ROI Measurement Guides.

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Social Media Resources Tips Policies 213

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Rapleaf is better for larger companies.

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Social Media ScoutLabs Company Consultant 153

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

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Social Media Strategy YouTube LinkedIn 133

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

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Social Media Strategy Social CRM Consultant 141

Convince & Convert

MAY 20, 2010

Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. This is the pet naming program.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. No pressure, eh? Looks like the “palooza&# will be a hit!

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

DECEMBER 31, 2015

Mention allows you to track and analyze your brand’s position over time, helping you judge the effectiveness of your social media efforts. Choose your search terms (your company name, your industry niche, potential content topics, etc.), From your dashboard, you can auto-schedule posts across all major social platforms.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

Mention allows you to track and analyze your brand’s position over time, helping you judge the effectiveness of your social media efforts. Choose your search terms (your company name, your industry niche, potential content topics, etc.), From your dashboard, you can auto-schedule posts across all major social platforms.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. I've been posting questions to LinkedIn Answers like crazy, curating the answers I receive, and then informing those that provided the best answers that they've been included in a recent post on our blog (they agree to this first; there is a disclaimer in the question).

Social Media 137

Social Media Strategy Consultant Social CRM 137

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. But as companies grow, and produce more content, their needs may become more sophisticated.

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Post originally written for Social Media Examiner – modified today for this version). Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

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iPad Content iPhone Wireless 136

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. jaybaer uses 39 social media tools!!! Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. Metrics Integration Due to its online nature, social media is inherently measurable.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Is it scalable to give every single mayor or person who checks in 20 times something for free?

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. But video blog posts?

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Social Media Strategy Energy Consultant 146

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Social Data Firehosing In contrast to the conference at large, I was delighted by the exhibition this year. Larger space, more interesting companies, and better production overall.

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Social Media Strategy Conference Eventful 126