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How to Get Started With One-to-One Social Media Engagement

Oktopost

B2B companies are especially guilty of this — but they don’t have to be. Christina Garnett, strategist at social media management company, ICUC explains: “Anytime you have a conversation with someone, whether it’s online or in person, there needs to be a give and take. That brings us to the sixth benefit.

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How to Start Thinking Like Your Consumer

Likeable

Magazine ads. • Automated messages when you’re on hold, telling you to visit the company website. Mobile and/or text messaging ads. • Laura Fitton of HubSpot has a saying: “Your entire social media strategy can be summed up in two words: Be useful.” Packaging (that is, “Free Toy Inside” on the cereal box).

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).”

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site.

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This Week in Social Media – 6/5/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Hubspot has the answer.

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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer Social

Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader. Marketing Grader will give you an overall score for your website, based on four categories: Performance Mobile SEO Security. Reputation includes what others say about your or your company/brand online.

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6 Sweet Tips to Help You Track Social Media Trends

ProBlogger

Flipboard adopts a magazine-style interface to make reading your social media news simple. The article I mentioned from HubSpot is just the beginning of their resources on social media. With Facebook and Twitter at your disposal, you know where to find a lot of trends, but the hard part is efficiently sorting through all of the news.

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