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This Week in Social Media – 8/7/2013

Social Media Marketing

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. The Platforms The average prestige brand has a presence on seven social platforms. LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. million a day.

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Book Review: Social Media Marketing

Webbiquity SMM

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Strategy: it isn’t just the tools you’ll be using, but also establishing goals for what you’d like to achieve in social media, and allocating time and resources to do the job. Social Events (e.g.,

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

To capture every business opportunity on social media and bond with your audience, sign up for your free trial today! Brandwatch The second social listening tool worth considering is Brandwatch. Here, you get instant access to brand mentions across social, news, blogs, videos, etc. So, don’t ignore it.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Can those results be tied back directly to sales, and therefore ROI? Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in. Hope you get better.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Are We Too Worried with Finding the ROI of Social Media? Share This or Else!

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