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3 Marketing Tools I Miss (and Their Alternatives)

Kikolani

Do you hate it when you invest your time and energy falling in love with what seems like the perfect marketing tool, only to have it bought out by a larger company and ruined or otherwise retired? PostRank was a social analytics platform that scored blogs based on their engagement (comments and social shares). Google Reader.

Postrank 128
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

The more fans that click “like” and comment, the more likely your future updates are to be seen in their News Feed, dramatically increasing your actual Facebook audience. PostRank Analytics solves this problem. The best part of PostRank Analytics is the Engagement Score, which is sort of your Klout score for each blog post.

Metrics 159
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Fetching Friday – 22 Marketing Links

Kikolani

3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. 100 Conversion Optimization Case Studies – If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. This Week on Kikolani.

Marketing 119
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Link Love Monthly: Best of November 2010 [experimental]

SocialFish

Clearly this is enough to keep y’all busy for a while, but if you want more SocialFish curated links, here’s the link to the feed to subscribe to Maddie’s Reader shares. *NB or higher out of 10 by my beloved PostRank plugin. To succeed in social media, set aside your marketing plan {Grow}.

Postrank 168
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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Then measure it.You can use Google Analytics, PostRank or even (GASP!) What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Think beyond the marketing team. Are you trying to create community?

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5 metrics to track on Twitter

Akamai Marketing

PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic.

Metrics 229
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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers. Who’s in customer service? I’m not a customer service “professional.&#