Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Track Social Media ROI by Giving Customers Trackable Assignments.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

JULY 12, 2011

For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives?

Jive 146

Jive Lithium Social CRM Yammer 146

Twist Image

APRIL 17, 2012

I'm no longer bullish on this notion of conversation within social media. Once at the retailer's site, 53% purchased the product they learned about through their friend's comment. Scaling your social media efforts back is the best way to scale them for true growth. The products and services deliver. product review.

Wiki 102

Wiki Hotels Social CRM Retail 102

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

DECEMBER 8, 2016

Our data report revealed that 75% of consumers have purchased a product because they saw it on social media. Even more telling were the 70% of consumers who cited that they were more likely to buy a brand’s product or services when that company responded or interacted with them on social. Don’t believe us?

Engagement 40

Engagement Instagram Avatar Social CRM 40

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Laurel Papworth

MAY 23, 2010

This article on IDM – Image and Data Manager has a good wrap up: While it is estimated that SharePoint is Microsoft’s fast growing product, the likely reality is that in many instances the product is not being fully utilised. AND one of the panellists was pushed in last minute by the company. How do I book? Related posts.

Sharepoint 63

Sharepoint Conference Social CRM Microsoft 63

Pixlee

JUNE 6, 2017

Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase. It’s not new, but with the rise of social media use and the declining trust of traditional advertisements, it’s definitely the next big thing. How It’s Used Today.

Badge 42

Badge Marketing Aggregator Influencer 42

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Whatchya think?

Twitter 125

Twitter Metrics Social CRM Consultant 125

Koka Sexton

MARCH 2, 2011

After joining and getting waist deep in building strategies around engaging our customers and prospects using social media, a few things became very clear to me. One was that this company has hit on something very hot, giving sales people actionable trigger events to drive business conversations and decisions.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. population.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Will you embrace Twitter if I can show you ROI? And guess what? He LOVES them.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. Don’t mistake experience for expertise.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Your social media strategy should do this too.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. I’m bummed I missed that one. Great job Bulbstorm.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

JULY 26, 2010

Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? Not in a “here’s our FAQ&# way, but in a vigorous, social media way. You need some clue about lighting, somebody in your company that’s decent on camera, and a loose script. To be entertained?

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ?

Social Media 153

Social Media Policies Consultant Social CRM 153

agora pulse

JUNE 22, 2020

When you want to provide efficient, effective social media management, using native tools for Facebook, Twitter, and other platforms just isn’t enough. After all, jumping from platform to platform to post content, engage with followers, and check analytics isn’t ideal for your productivity. Let’s start with the basics.

Features 147

Features Social Media Social CRM Social Media Management 147

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Take your top keywords (including your company name, product name, etc.)

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

MARCH 25, 2010

A new product launch. You’ll be able to easier understand how these events drive social success using Swix. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. A write up on a blog. Trade show. link] jaybaer Yes indeed.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. Company launches a media content destination for women.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? Increased Product Knowledge - As customers play the game they learn more about your brand’s products.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? Increased Product Knowledge - As customers play the game they learn more about your brand’s products.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Very helpful post, Jay.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JUNE 7, 2010

As befits the CEO of a company built on a wide-open corporate culture, Hsieh is remarkably candid about his successes, failures, and fortunes throughout, and this first section is the strongest in the book. Each harrowing near death of Zappos makes you cheer that much louder inside when the company eventually succeeds on a grand scale.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

MAY 18, 2011

The other week, I was participating in Jay’s hashtagsocialmedia.com chat on social media. (It And can a company be TOO fast = creepy? I’ve had several companies respond quickly to conversations I was having with others about their products. Business hat: I’m monitoring conversations about my product. It’s true.

Twitter 123

Twitter Price Travel Buy 123

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Previously, content about Kodak products would have been created by the media. Comparisons with other products in the category. Photography magazines.

Content 124

Content Marketing Consultant Social Media 124