Adam Cohen

JULY 16, 2010

I also won’t tell anyone how their High Endurance deodorant was the fascination of my fraternity in college as the best working product out there, and how word of mouth made it successful. This was long before “social media&# back in the days when we had to use modems to connect to AOL 2.0.

Badge 201

Badge Disqus Web 2.0 Retail 201

Mindjumpers

SEPTEMBER 9, 2010

Here they are: • Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories We know that people talk to others about products, brands and services. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. And so has word-of-mouth marketing.

CSR 214

CSR Social Media Fashion Energy 214

Mindjumpers

SEPTEMBER 7, 2010

Google will list all of your networks, so be representative throughout all of your profiles. Furthermore, it is also a vital step that your name is memorable and representative of your company. So if you connect and market your business in an honest way, this can include new supporters for your product or brand.

Social Media 247

Social Media Tips Marketing Domain Name 247

Mindjumpers

AUGUST 2, 2010

Research Search for words and terms your company is paying for and associated with online and integrate them into descriptions and biographies on social profiles. Tagging Pictures are a valuable asset: upload them on Flickr and tag the pictures with the search words done in step 1, that compliment and are identified with your company.

Activities 206

Activities Social Media How To Marketing 206

Mindjumpers

JULY 27, 2010

The notion of ‘tribe’ is the predominant way to convey what social connectivity online is all about. Indeed, a preoccupation with online tribes obscures a range of opportunities for companies and organizations to connect with and engage individual stakeholders and threatens to leave obvious business opportunities unexploited.

Engagement 198

Engagement Policies Groups Groups 198

Freelance Social Media

NOVEMBER 4, 2009

I like how small businesses in bigger cities are using it as an incentive to buy their products. Your company will have a social media policy (and it might actually be enforced) This will become a must. I don’t like the idea of banning social networks though. This is an issue of user behavior.

Trends 153

Trends Social Media Foursquare Smart Phone 153

The Way of the Web

JULY 17, 2010

Web Strategy Wikinomics Rankings ← Live cross-platform mobile gaming arrives Users dissatisfied with social networks – are you surprised? Until computers and networks become completely sentient, then it’s the human interaction with the internet which shapes what it can do, and what it becomes.

Social Networking 33

Social Networking Blogroll Disqus Journal 33

Mindjumpers

OCTOBER 1, 2010

» What You Can Learn From H&M’s Use Of Social Media Posted by Sara Hansson Oct 1st, 2010 Tweet H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from the company to achieve a more engaging and growing community.

Social Media 279

Social Media Fashion Disqus Communities 279

Jason Yormark

AUGUST 17, 2009

Of course you want those conversations to be of positive nature, but if you’re doing your job in delivering a great product or service, in most cases, they are. It’s about the strategies and methods to incorporate in your communities and social spaces to facilitate mutually beneficial conversations. Just out of the chat.

Conversation 195

Conversation Strategy Community Platforms RSS 195

Freelance Social Media

JANUARY 2, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Facebook Pages is a Great Tool for Engaging Customers by cinta5 on January 2, 2009 A client of ours wanted to establish a presence on Facebook. Overall, we were all pleased with the outcome!

Engagement 100

Engagement Tools Foursquare Facebook 100

Jason Yormark

JULY 22, 2009

Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over. Actively pursue users, followers and engage in conversations, even if it doesn’t directly relate to your product or service. Social Network Platforms 1.

Communities 190

Communities Tools Strategy Message Boards 190

Mindjumpers

JUNE 29, 2010

As mentioned, Hoist is a browser-based working platform build on the idea of social networks. Tomorrow, I try will address how the adaptation of working socially can positively influence the relation to, and collaboration with, clients or customers.

Social Media 196

Social Media Project Microblogging Policies 196

Freelance Social Media

JULY 9, 2009

Although marketers are beginning to understand the importance of incorporating social media into email marketing efforts, more than 55% of those surveyed indicated that one of their biggest challenges was how to determine the success of these strategies. About the author Meghan Brozanic wrote 2 articles on this blog.

Campaign 138

Campaign Social Media Foursquare Marketing 138

The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Freelance Social Media

OCTOBER 20, 2008

The surging social-networking giant is talking to a number of song-streaming services and music community sites, including Rhapsody.com, iMeem.com, iLike.com and Lala.com, about an outsourcing deal that would more deeply integrate their music experience into Facebook, sources familiar with the situation said, the NY Post reports.

MySpace 100

MySpace Compete Foursquare Facebook 100

Mindjumpers

JULY 23, 2010

The blogpost on WorldClass Hotel Marketing News presents four potential strategic initiatives for social media engagement. A blog is easy to setup at a platform like Wordpress. And we will of course urge you to read the full blogpost on WorldClass Hotel Marketing News.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Techipedia: Tamar Weinberg

MAY 18, 2010

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. No acknowledgment. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. It’s a model that is based on many people contributing to an idea, product, or service that would have usually been done by one person. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

That’s why Coca Cola strives to produce its products so that they taste exactly the same no matter where they are made or sold. If you are supporting one product today, try to avoid turning against that product tomorrow, barring any unforeseen or unknown information. Inconsistent Behavior Customers tend to value consistency.

Brands 236

Brands Handbook MySpace Construction 236

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Josh S Peters

JULY 22, 2009

As previously mentioned I’m on a hunt for Social Media at the OSRM09 (Outdoor Retailer Summer Market) and let me tell you… I found it! One is a great company called Horny Toad which makes great clothing and is involved in a multitude of charities. The second is a slightly larger company called Keen.

Social Media 100

Social Media Lijit eBook Retail 100

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social media can help you create a long-term relationship with your consumer that ensures they continue to visit you, and not a competitor. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. I would add that social media has changed the game for companies.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MAY 12, 2010

It’s going to be their big coming out party on the social media front! The site does not resolve on smart-phone browsers, and if they sell products online, their e-commerce platform has no social functionality (no review functionality, no commenting functionality, etc). User reviews for products?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

JULY 15, 2009

What if someone can’t stop singing praises about the product she just bought? If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. That’s why social media is important. Social media is great by the way.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Answers Yahoo!

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

APRIL 22, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Genuine You don’t always have to engage in expensive video production to promote your wares, nor as the marketer do you have to create the video yourself. Why not ask your customers to try their hand at video production for you? It’s also why this movie stunt was almost believable. Most people do.

Video 236

Video Flash Mob YouTube MySpace 236

Jason Yormark

AUGUST 26, 2009

Related posts: How I Increased My Twitter Following by 45% In One Week 9 Ways Twitter Can Actually Be Useful Social Network Quality vs. Quantity: What’s More Important? I don't know that I worry too much about other companies looking at who I follow to gauge my credibility or character.

Twitter 209

Twitter Tweetdeck RSS Reputation 209

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

My opinion has not changed much since I wrote about Twitter’s ability to market products in March. If you have a software application and people follow your product, by all means, set up a Twitter feed and let your users subscribe! A marketing firm might want to sell a product. I still follow Woot.com. Answers Yahoo!

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. If you’re only on the forum to tell other people to visit your website or to use your product, you won’t go far. In social media, it may be more important to market slowly and the right way or not at all.

Social Media 272

Social Media Engagement Forums Policies 272

Social Media Network Marketing

AUGUST 19, 2010

We need to understand that theres a high degree of correlation between good customer / stakeholder experiences and their willingness to associate with the same organization, brand, product and service. Professional networks like LinkedIn. Social networks like Facebook and others. Unported License.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. Every bad sale costs you five.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Reply Mrunal March 5, 2010 at 1:27 am Its so true, be social, be real and dont try to sell. Hotels in NYC are costly.

Hotels 245

Hotels Social Media Communities Discount 245

Social Media Network Marketing

MAY 30, 2010

About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. Social networking is the framework in which these conversations happen. Unported License.

Social Media 62

Social Media Reputation Widget Disqus 62

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Here are five steps you can take: Review In a committed relationship, if there is any hint of disagreement in the social space, it’s time to sit down and look at one another’s social networks. Most of my social network profiles are business-related, however I have reserved a couple for friends and family only.

Activities 216

Activities Social Media Policies Social Networking 216