agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Buffer Social

AUGUST 30, 2023

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. Why should you consider building a community? So how do you do it?

Communities 78

Communities Social Media Community building Groups 78

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. This paid off, leading them to build a strong community around their niche. What makes Tabs Chocolate’s social media strategy successful?

Social Media 59

Social Media Strategy UGC Influencer 59

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 89

Social Media Content Airlines Authentication 89

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Social Media 109

Social Media Marketing Atlassian Team 109

Dave Fleet

MARCH 1, 2014

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Marketing, community or both?

Communities 410

Communities Marketing Loyalty Social Media 410

Pixlee

MARCH 28, 2022

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Hence, it is of the essence that you build your brand community closest to conversion.

Communities 86

Communities UGC Community building How To 86

Keyhole.co

MARCH 27, 2023

Unless you have been living under a rock, such social media campaigns are inspirations to every marketer. billion social media users, and if you can please even 1% of it, you will be rewarded with unmatched branding. What is a social media campaign? There are more than 4.5 But how do you do that?

Campaign 52

Campaign Social Media Marketing Metrics 52

Oktopost

MAY 12, 2021

Two out of every three customers will choose to purchase from a company where they feel they have brand loyalty. For B2B companies, earning loyalty from your brand community can win you repeat business and generate a pipeline of trusted referrals. 6 Tips for B2B Brands Community-building. Social Media .

B2B 121

B2B Communities Brands Loyalty 121

Rebekah Radice

DECEMBER 5, 2016

.” There’s a lot to learn in looking at past social media trends. Here’s a look at the top trends that could make or break your social media marketing in 2017. My 7 predictions that will rapidly transform how your company uses social media. Omni-Channel Marketing. And the good news?

Trends 146

Trends Social Media Strategy CSR 146

Pam Moore

MAY 5, 2016

At the heart of social media is people. Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends. 8 strategies and tips to build loyal tribes of brand advocates. Why you must know your audience.

Buy 113

Buy Social Media Brands Loyalty 113

Dave Fleet

MARCH 1, 2014

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Marketing, community or both?

Communities 199

Communities Marketing Loyalty Social Media 199

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake depended on community. User-generated content is far better at creating that community. Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Gamification.

Content 253

Content UGC Community building Hotels 253

Rebekah Radice

APRIL 25, 2016

Have you ever wondered what separates successful social media marketers from those that struggle? Or why one business will succeed on social media while another staggers along? You can use the same ingredients in your social media marketing. How To Succeed On Social Media (7 Quick Action Steps).

Social Media 116

Social Media How To Campaign Hotels 116

Jeff Esposito

NOVEMBER 19, 2012

A while back I saw an update or email from the Community Roundtable mentioning an open Q&A with Sarah Robinson on her now book Fierce Loyalty. Robinson cuts straight through the crap and delivers community managers with a useful guidebook for them to follow. You do social media in some capacity.

Loyalty 44

Loyalty Review Communities Social Media 44

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. What is the function of corporate communication? The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve.

Skills 109

Skills Template Templates Travel 109

Hootsuite

MARCH 29, 2021

The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. Continue reading to see how Iain Beable, Hootsuite’s Social Media Strategist (EMEA), pulled up the numbers and broke them down. – Iain Beable, Social Media Strategist.

LinkedIn 132

LinkedIn Engagement HootSuite Metrics 132

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Either on-site, social media, Google or third-party review aggregators.

Conversation 134

Conversation Review Marketing How To 134

Buffer Social

JANUARY 18, 2023

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. Visual content creation tools So many of the social media and content creation platforms available to us are visually oriented.

Process 109

Process Tools Content Price 109

Rebekah Radice

DECEMBER 5, 2016

.” There’s a lot to learn in looking at past social media trends. Here’s a look at the top trends that could make or break your social media marketing in 2017. My 7 predictions that will rapidly transform how your company uses social media. Omni-Channel Marketing. And the good news?

Trends 60

Trends Social Media Strategy CSR 60

Pam Moore

MARCH 25, 2020

The traditional media is changing regardless if you want to accept it or not. I am the co-founder and CEO of a successful social media, digital marketing and conversion optimization agency, Marketing Nutz. Participation, inspiration, human relationships were not invented by Facebook, Twitter or social media of any kind.

Brands 78

Brands Smart Phone ROI Social Media 78

Sprout Social

APRIL 15, 2020

In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign.

Strategy 142

Strategy Metrics Hubspot Retail 142

Buffer Social

JANUARY 24, 2017

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills. Set your social media goals.

Team 40

Team Social Media How To Social Media Management 40

Convince & Convert

MAY 5, 2010

“If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&# Here’s an ad agency that believes in the wisdom of crowds and community-building enough to build a major online destination ON ITS OWN DIME, and commits to never selling advertising on it?

Social Media 127

Social Media Case Study Strategy Study 127

Waxing UnLyrical

MARCH 19, 2013

Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”.

Communities 239

Communities Case Study Patterns Study 239

Buffer Social

JANUARY 18, 2017

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. Why to Use User Generated Content.

Content 41

Content UGC Loyalty Nielsen 41

Pixlee

NOVEMBER 15, 2021

As the year comes to an end and the new year begins, encourage your customers on social media and through your ecommerce site to share their experiences with your brand this year through their own media. It’s important to note that choosing the correct social media influencer for your brand is essential.

UGC 52

UGC Influencer Buy Communities 52

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Check out our step-by-step instructions on how to use social media for A/B testing. Facebook engagement matters because it can help extend organic reach. More than 1.8

Engagement 145

Engagement Facebook HootSuite Groups 145

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JUNE 19, 2012

The social web has opened the communication floodgates. Can’t a strong social media initiative start inside the walls of your website? Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money.

Cost 135

Cost Communities Drupal Forums 135

Pixlee

SEPTEMBER 29, 2021

Furthermore, 76% of marketers consider influencer engagement effective in garnering customer loyalty. To start taking advantage of the ecommerce and community-building benefits influencer partnerships can provide your brand with, you’re going to need a solid influencer brief. .

Influencer 52

Influencer Collaboration Authentication Campaign 52

Pixlee

JULY 30, 2019

Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. .

Travel 66

Travel Influencer Delicious Authentication 66

Oktopost

DECEMBER 18, 2023

Yet, the increasing focus on growth and scalability makes many businesses take customer loyalty for granted. Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand.

Software 62

Software Communities Forums Hubspot 62

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Thus, Roger Smith Hotel has made an impression on us through social media, particularly Twitter. Has it been a success?

Hotels 245

Hotels Social Media Communities Discount 245