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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). What is an audience first marketing strategy. Why you need an audience first marketing strategy. What are key data points you need for a buyer persona.

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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

To survive in business today marketers must know how to build a brand architecture and strategy. Every brand touch is influencing perception and building your reputation. You are either earning trust, building thought leadership and relationships or you are not! Definition of a brand identity. Definition of brand trust.

Brands 109
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Decoding corporate communications: Functions, goals and skills

Sprout Social

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

Skills 113
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How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it's truly lacking differentiation.

ROI 78
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Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

The same strategies, tactics and approaches that worked the past 5 years are not necessarily working the same today. Social Profit Factor Strategy Mastery Course Pack (available for a LIMITED time – our top Strategy Courses in ONE Bundle!). 2019 Content Editorial Calendar Template. Supporting Resources. SoundCloud.

Marketing 109
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Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

By developing your brand strategy, brand architecture, vision, mission and more, you can impact perceptions. Top 5 reasons you must develop a brand strategy for your business. Supporting Resources: 2019 Content Editorial Calendar Template. Take Action: Download the Ultimate 2019 Content Calendar Template. .

Brands 60
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10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Building an audience first marketing strategy and taking the time to simply know your customer is one of the best ways to ignite your marketing results. Why you NEED an audience first marketing strategy to drive ALL of your marketing. Buyer Persona Worksheet (editable templates for b2b and b2c). Supporting Resources.

eBook 78