When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. However, over the last few years, a new Community Manager role has emerged – the internal Community Manager, responsible for increasing and maintaining user adoption for social media tools behind the organizational firewall. The Internal Community Manager wears many hats. The same thing happens in an online community. MORE >>

This episode features Maria Ogneva of Yammer. Before we get rolling, I will thank our sponsors, which includes my company, Argyle Social , developers of social media management software used by all of today’s brightest social marketing stars, including our guest today, Maria Ogneva from Yammer. Special Guest: Maria Ogneva, Yammer. Let’s bring in our super special guest, Maria Ogneva , the head of community at Yammer.com. Maria Ogneva, Yammer @themaria. Eric : Tell our listeners a little bit about Yammer, first. Listen Now. It was very funny. MORE >>

Wisdom London Creative Communications is our world… « Wisdom London Launch Party: The Verdict What I’ve learned this week » If I had a Yammer…* By Kate Spiers, Director at Wisdom Londo n Is enterprise microblogging the future for internal communications and employee engagement? Enterprise microblogging tools such as Yammer , Obayoo and Socialtext seem, on the surface to be a godsend – bringing a familiar, Twitter-like functionality within a more controlled set of parameters (Yammer works on email domains, so Yammer chat stays within that domain). MORE >>

” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. If you’re talking with Director of HR, he doesn’t care that you are managing 100 new communities or that 1,000 Yammer messages were posted today. For you, building communities might be the goal. For him, those communities don’t mean anything unless they can help him reach his goals. MORE >>

Today I read an interesting post by Robert Scoble about Yammer. If you are not familiar with Yammer, it is almost exactly like Twitter - with the exception that its population of users is specific to one enterprise or corporation.  . In other words, Yammer is a private version of Twitter. When I first heard about Yammer I didn't get it. Yammer network is an ecosystem much like the larger Twitter ecosystem. Sharing among the community members keeps the ecosystem healthy. Thanks to Robert's recent post , now I get it.  . A few of us used it well. Today? MORE >>