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Social Pros 17 – Maria Ogneva, Yammer

Convince & Convert

This episode features Maria Ogneva of Yammer. Before we get rolling, I will thank our sponsors, which includes my company, Argyle Social , developers of social media management software used by all of today’s brightest social marketing stars, including our guest today, Maria Ogneva from Yammer. Special Guest: Maria Ogneva, Yammer. Maria Ogneva, Yammer @themaria.

Awesome Community Management Playbook


I love this Community Management Playbook from Yammer. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. ” Community Management Playbook from Yammer. Interested in community management?

Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

As your grassroots community takes the next step to becoming an official one, what challenges will you face? Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50. week later, I became member #1 of the Yammer network at my old firm, a 25,000 person consulting firm with offices all over the country. Involve them. Get their support.

If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. Accept and embrace this fact now and your communities have a much better chance at succeeding. Collaborative communities don't just start innovating because you build a website and send a memo. Best Practices Enterprise 2.0

Facebook: Improving Employee Communications?

Waxing UnLyrical

Of course, this is why organizations often use platforms such as Yammer for employee engagement, creating internal or private social networks, as it were. Ancita Satija Community Building Guest Posts Social Media Employees Engage facebook Six Degrees PR YammerToday, even employers are making a move to connect with their younger workers through the platform. bridge too far?

4 Reasons to Use Social Enterprise Networks for Business


Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. Deloitte, for example, pulls reports from Yammer to identify employees with high engagement and positive feedback on the platform. Her work has appeared in myriad publications including Inc., Upstart Streamline project management.

Attenzi – A Social Business Story

Waxing UnLyrical

It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career. The foreword is penned by Adam Pisoni, Microsoft Yammer co-founder and CTO, and the eBook is available in all popular formats for free at Guest Post by Philip Sheldrake. So what are we doing with it all?

7 Levels of Social Media Engagement

Laurel Papworth

LinkedIn is blocked because someone mentioned someone once found a job on this online community. There are plans to set up an internal blog, wiki, collaborative knowledge management system, Yammer. The online community is unaware they are being listened to, and couldn’t care less if they were. The role of the community is to forward on the material, but ssshhh!

7 Surprising Differences Between Male and Female Millennials: Webinar Recap

Ignite Social Media

When we look at the channels that female and male millennials visit regularly, we see that the male audience is much more likely to visit the “micro-social networks” and/or messaging applications, such as LinkedIn, Reddit, WhatsApp, We Chat, Vine, and Yammer, than their female counterparts. Their Channel Preferences are Different. Their Social Media Motivations are Different.

The role of social media in managing projects for brands

Social channels can offer shared spaces like online communities, which employees can use for project information inflow and outflow. Another one is Yammer. product of Microsoft, Yammer is a social network for employees, assigned a project. Post by Adi Englander. rands believe social channels are only to create engagement. Alternative B2B channels. See the graph below: Figure 1.

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Taking Badges Further: I use incentives to reward influencers in my online communities in three ways: Points for repetitive, ongoing and countable activity. Obvious one is Community Moderator for those that volunteer community admin duties. tend to use Titles to show that the “Gods of the Community&# are paying attention and approving certain behaviours. agenda.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

The #Nifty50 Men are remarkable not only for their leadership , but for the passion they bring to everything they do, energizing customers, employee s and other influential members of their community. . Doing good deeds in the community is not only the right thing to do, but in the age of social branding it also makes good business sense. Chris Adams – @chrishadams. in August 2006.

Social Media for Training Departments in Companies

Laurel Papworth

The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training. Yammer for adhoc training and Q&A. Training for Corporates is changing… Corporate Education Event Online Communities social media social networks Australia corporate training Course Facebook online Training Twitter workshopI was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. All the ables.

How to Apply Youtility to Internal Communication

Convince & Convert

Yammer. Youtility communication strategy community engagement company communication company culture employee engagement internal communication youtility When it comes to creating compelling content, marketing is leading the way for communication functions. Here’s how. Communicating in the Age of Information Overload. Meetings. Newsletters. Town Halls. Voicemails. Podcasts. Intranets.

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

Google is eager to tell your story, but without your keywords you could create a situation where consumers have to hunt and peck to find you”) and creating great content to joining niche communities and paying attention to your ripples. making it a critical component in an overall web visibility strategy. So what are the best practices for posting and sharing content on Google+? Maybe.

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Social Networking to Advance Your Career

Janet Fouts

Takeaways from the discussion were many, and largely about developing a professional brand, creating real networks of people who are interested in the same topics, staying in good standing in the community and supportive of others in their extended networks. Use your internal corporate networks and tools like Chatter or Yammer to reach out within your organization to others of like minds.

Rest in Peace, Social Media Ninjas

Social Media Strategery

Instead of talking about the number of members of your Yammer network, talk about how that community has positively impacted your organization’s workforce. Photo courtesy of Flickr user Seth W. tools internally, and you’re managing your organization’s Twitter and Facebook pages. Everything’s going according to plan, right? Eh… not quite.

Change Management Is the Foundation of a Social Organization


All the technology integration, collaboration software and community applications deployed internally will prove useless unless there is a fundamental shift in the way employees think, behave, interact with one another and communicate. Preorder the book!! social organization is built upon three pillars – people, process and technology. Otherwise, change will not occur.

Socialized!: The Business of Building a Digital Network #socialized #socbiz

Blue Focus Marketing

And while you are powerless to stop it, you do have a choice: you can engage employees and communities in an open, transparent dialogue, or you can carry on in blissful ignorance, applying antiquated business strategies while your competitors seize your market share. Build or join an external community. Acknowledge the Revolution. It is happening all around you. People are talking.

Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

Tamara Littleton is CEO of eModeration , a moderation and community management company which works directly with worldwide advertising agencies, third sector clients and media brands including MTV, ITV, 02, Nokia and ESPN as well as leading agencies like Ogilvy, Saatchi & Saatchi, Euro RSCG, Wieden and Kennedy and Publicis. They could be followed by bots and teenagers for all we know.

This Guy Moves to Pittsburgh and You Won’t Believe What Happens Next

Social Media Strategery

started Booz Allen’s unofficial  Yammer community and helped take it to more than 7,000 members before it became an official corporate tool. If you follow me on LinkedIn or Facebook or Twitter , you already know that I recently decided to become the Director of PR at Brunner in my hometown of Pittsburgh, PA. I was with Cramer-Krasselt for more than two years and can’t thank everyone there enough for the opportunities I was given and for everything I learned there. listen to way too much 90s rap and R&B. used to have a Top Secret security clearance.

5 Supah-Cool Free Online Tools For Nonprofits


From the BigMarker website: BigMarker is a free web conferencing community. With unlimited access to live events, there are endless opportunities for you, your community, organization, business, classroom, and social network to grow. Unlike other web conferencing services, they offer a community to connect with. Presently is a live collaboration stream or “micro-blogging” platform (similar to Yammer, which my last company used). This is a guest post by Joe Yeoman, who is obsessively addicted to new web technologies and discussing them.

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What Makes A Successful Social Executive?

Blue Focus Marketing

You can’t engage in social at second hand; the socially credentialed exec will be at home on Twitter, LinkedIn, Google+, Yammer; will blog a little at least; will be a participant in the global social community—or sooner rather than later will cease to have an office in the C suite. LinkedIn Diva ” Lori Ruff of Integrated Alliances seemed to agree with Krigsman’s assessment.

Time for a Change

Social Media Strategery

Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 (I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I was on the Programming Committee for the first Gov 2.0 It was exciting to be among the leaders in the burgeoning social media community in the DC area, and I had a lot of fun in these roles. Consulting. 14 th ). What happened?

The 3 Building Blocks of Social Business Evolution

Convince & Convert

All the technology, collaboration software and community applications deployed behind the firewall will not be effective unless there is a fundamental shift in the way employees think, interact with one another and communicate. Guest post by Michael Brito , Vice President at Edelman Digital. Building a business is easy. Start with an idea. Spend some time on Sand Hill Road. Hire

Jive 34

Building a Social Business

Koka Sexton

They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. Understanding how your community is consuming and more importantly sharing that content is skill level two.

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

Community Platforms (private or white label): Having tracked  this space for a few years now, and these tools allow companies to have their own ‘branded’ or ‘private label’ Facebook for their customers. Commonly mentioned vendors include SocialCast, Yammer, Gist SocialText, Chatter. See how I segment these vendors into specific sub classes.

Class 33

#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’ All this talk about internal communications was enough to inspire one of our #measurePR community members to ask for some recommendations for getting a job in the field. figured it made sense to put together a list for easy reference: Yammer. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. measurepr. measurepr.

Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). Today, Monday, June 25th, there have been rumors swirling that Microsoft was going to acquire Yammer and this afternoon, those rumors were confirmed. Right?

Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Sometimes, but even if it doesn’t the rest of the community sees that you went the extra mile and provided an olive branch. That’s why it’s imperative that you keep ALL employees informed about the crisis.Whether it’s email, text message, internal blog, Yammer (or similar) you must keep your employees at least as knowledgeable as the public. 8. Acknowledge.

FAQ 27

Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

After using both Plurk and Twitter pretty heavily, I’ve come to the conclusion that Plurk is best at its features for community-building, whereas Twitter succeeds more with its interface that bolsters information-sharing. After all, the full disclosure is that I am the community and marketing director of Mashable. immediately noticed the difference in community at plurk.

Social Media From A to Z: A Glossary


Atom : Web feeds are used by the blogging community to share recent entries’ headlines, full text, and even attached multimedia files. Crowdsourcing : A combination of the words crowd and outsourcing, it refers to asking a question via social media and collecting answers from your various communities and users. But never fear! An example of this is the Twitter API. site (e.g.

Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

That’s why I love a tool like YammerYammer is a microblogging application similar to Twitter, only it’s focused on businesses.  Sending a message using Yammer is a combination of sending IMs and sending questions to email distribution lists.  It’s a much more manageable concept, especially for organizations who aren’t prone to collaboration.  Adam R.

The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. You are a hero.

Apple iPad deliveries in Australia TNT

Laurel Papworth

Steve Jobs is Father Christmas and TNT deliveries his sleigh.  I wonder if TNT know their staff member is doing an awesome job of building TNT brand love in the geeky and no so geeky communities online? Community Rites of Passage like this happen rarely (Christmas and Easter way to obvious, Talk Like A Pirate Day way too obscure). Santa Steve Jobs should be with an iPad. examples.

Social Media Training Programs | Spin Sucks

Spin Sucks

Consider creating a community team that includes one person from legal, HR, communications, marketing, sales, customer service, and the executive team. 4. Designate a community manager to lead that community team. We also love Yammer! Gini Dietrich Reply: September 17th, 2010 at 11:20 am Angie, we have less than 25 employees and we have a community manager. Sorry.

Interview with Social Media Citizen: Maggie Fox

Social Media Citizens

It was a great outlet and I really enjoyed the closeness of that community in the early days – I still remember meeting my very first Internet friend! G: What is it like to be a real Social Media Citizen? M: I tend and feed my network, which largely centres around Twitter these days, several times a day. Maggie also sits on the Advisory Board for Social Media Today and My Venture Pad sites.

I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Include the link to your content in your team newsletters, meeting agendas/minutes, email signatures, briefings, Yammer messages, and any other communications vehicles you use. Lastly, be a community manager.  Government 2.0 Email is still king.

The Career Path of the Corporate Social Strategist: An Introspection

Social Media Strategery

“The Social Media Strategist must choose one of two career paths – build proactive programs now…or be relegated to ongoing cleanup as social media help desk.&#. Summit and Gov 2.0 The whole report is a must read, and I encourage anyone who’s leading any sort of social media effort, public or private sector, big or small organization, to read it. Have you read the report yet?

Interview with Social Media Citizen: Maggie Fox

Social Media Citizens

It was a great outlet and I really enjoyed the closeness of that community in the early days – I still remember meeting my very first Internet friend! G: What is it like to be a real Social Media Citizen? M: I tend and feed my network, which largely centres around Twitter these days, several times a day. Maggie also sits on the Advisory Board for Social Media Today and My Venture Pad sites.