Sherrilynne Starkie
JANUARY 22, 2019
These include new job alerts, an alumni tool, community hashtags and company insights. The system allows journalists to focus on writing stories and covering their communities, without having to worry about designing websites, configuring CMSs, or building commerce systems. LinkedIn is a crucial platform for businesses. — SS.
Sherrilynne Starkie
DECEMBER 20, 2020
The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. A balanced communications strategy is going to maximize the return on investment. Almost a third of those use it daily.
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Sherrilynne Starkie
JULY 19, 2013
Twitter has gone mainstream as people, brands and organizations flock to the social network. The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community.
Sherrilynne Starkie
DECEMBER 20, 2020
The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. When it comes to social media in advertising, we benefit from pay per click models which put paid campaigns within reach for most organizations.
Sherrilynne Starkie
OCTOBER 25, 2012
The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.
Sherrilynne Starkie
JUNE 8, 2012
The social network boasts a community of 20 million users, but never really seemed to go mainstream. The social networks says that the discovery features are customised to each user based on his or her check in history and those of friends.
Sherrilynne Starkie
FEBRUARY 23, 2013
This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence. The Technorati study shows that when it comes to community size, 54 per cent of consumers agree that the smaller the community the greater the influence. The value of blogger relations is clear.
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