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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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How to Become a LinkedIn Top Voice or Community Top Voice

Buffer Social

Many social media platforms are rethinking the way they reward their top creators.  The networking platform is doubling down on skills, experience, and a bit of leg work in the Top Voices program. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2).

LinkedIn 116
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Let’s find out.

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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

YouTube quickly became the most popular online video platform and revolutionized video hosting on the Web. The success of YouTube subsequently led to several similar online video streaming platforms, from companies such as Netflix and Hulu. Community Tab. Subscriber Notifications. Creator-Centric Platform.

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10 Reasons Businesses Will Start Using Google+ Communities in 2014

Convince & Convert

Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Private: This content cannot be shared outside of that community and can only be viewed by members.

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What is digital customer service?: A complete guide

Sprout Social

Digital customer service is the act of supporting customers through online platforms. Especially with the boom of AI and more customer interactions happening across social media platforms. Consider how positive interactions with customers serve as great marketing for your business. What is digital customer service?

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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. You can schedule posts, interact with your community and even monetize your content. View your notifications and to-do list. Is managing multiple social media accounts becoming too tedious?

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