Social Media Strategery

DECEMBER 24, 2011

community was active and engaged, and I found myself really in the trenches with a lot of my clients helping them work through many of the issues that I got to write about. The second year was probably my most enjoyable year authoring this blog because I had moved beyond the "justifying my existence" stage, the Gov 2.0

Social Media 99

Social Media Gov 2.0 Sports Education 99

Social Media Strategery

APRIL 23, 2012

About generating "buzz" Something that's going to cover up bigger issues like customer service or product quality. Issues that never become full-blown crises because of the relationships that have been built with employees, customers, media, and partners. About getting media coverage.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

MARCH 29, 2012

Not whether that's the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. It might be that new guy over in community relations, or maybe it's your webmaster. Remember, social media is driven by the person, not the position. It might be Kim over in HR.

Social Media 132

Social Media Organization Social Media Management Statistics 132

Social Media Strategery

MAY 19, 2010

We have deadlines to meet, emails to write/respond to, projects to work on, management issues to take care of, errands to run, families to care for, and many many other things that we do on a daily basis. About external issues that could positively or negatively impact your work? I know we’re all busy. Heroes At the Gov 2.0

Gov 2.0 79

Gov 2.0 Project Web 2.0 Meeting 79

Social Media Strategery

FEBRUARY 4, 2013

This article was written in mid-January and originally appeared in the February issue of PRWeek (subscription required). Ramp up your community relations. On January 6, after 113 days, 625 missed regular-season games, and countless starts and stops, the National Hockey League ended its third lockout in 19 years.

Price 99

Price Loyalty Team Reputation 99

Social Media Strategery

SEPTEMBER 3, 2015

This post originally appeared in the August 2015 issue of Hardware + Building Supply Dealer. . What if a tool brand created a branded online community where customers were able to buy, sell and share their tools with a very targeted and engaged group of people?

Hotels 50

Hotels Library Survey Buy 50

Social Media Strategery

AUGUST 26, 2010

The developers are often the most active members of their respective communities and they’re using their own software day after day in the course of doing their jobs. Common Ground – you become a member of the community instead of the guy behind the curtain making changes willy-nilly. Notice anything?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

SEPTEMBER 30, 2008

Intellipedia is the Intelligence Community’s wiki that is open and editable to anyone with the appropriate clearances within any of the 16 Intelligence Agencies (keep in mind that the FBI is included in this). Intelligence Community – not the general public. As I suspected, he has many of the same concerns I do.

Gov 2.0 50

Gov 2.0 Wiki Wikipedia Web 2.0 50

Social Media Strategery

JUNE 17, 2010

They’re the ones sharing the links, blogging about the topics, and speaking about the issues – find people you trust and respect and use them as your filter. The issue of filtering is growing as one of the most important issues of our time. vartabedian Really nice concept for a presentation. Heroes At the Gov 2.0

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

DECEMBER 13, 2008

I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

NOVEMBER 25, 2009

Community, have had an alternately successful and frustrating (but never boring) year. 2009 went from unbridled optimism to eager anticipation to a little dose of realism, but through it all, the community of people and the relationships that have been forged across agency lines continued to grow stronger.

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Social Media Strategery

APRIL 27, 2010

community’s zeal for all things social media and online, 1/3 of Americans still don’t have access to broadband Internet , and even among those who do, less than 50% prefer to contact their government via online means, instead preferring the telephone, in-person contact, or writing a letter (!!). community?

Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126

Social Media Strategery

APRIL 1, 2013

Rather than co-collaborating on new products, discussing the strengths and weaknesses of current ones, sharing new ideas, and having conversations about corporate issues, brands are asking begging and groveling for likes, shares, and comments. “I texted you 8 times last night but you never texted me back?

Conversation 132

Conversation Collaboration Study Discount 132

Social Media Strategery

MARCH 1, 2010

In last week’s #SMCEDU chat, we discussed the issue of grading students in classes that teach social media. Grading the use of social media was a non-issue. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

AUGUST 18, 2010

If students are not even being educated on the current issues, we can’t expect to move on to bigger and better things. Community Manager at Radian6 @VargasL [link] Jennifer Dryer I’m glad you appreciate this as a student’s perspective. I could definitely see this being an issue in courses outside of communications.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

MARCH 22, 2009

there are several very valid issues, along with several perceived barriers. All very real issues, right? However, as much as some people would like us to believe, these issues are NOT barriers to Health 2.0. Our Government can and has overcome these issues before, but for it to continue, we must address these issues first.

Crowdsourcing 73

Crowdsourcing Education Gov 2.0 Social Media 73

Social Media Strategery

MAY 26, 2009

community, I’ve had the opportunity to meet a ton of different people, all with different motivations, frustrations, and aspirations. You would do well to shift more of your energy away from selling your product and instead focus more on providing value to the community. Development Social Media What’s Your Government 2.0

Gov 2.0 94

Gov 2.0 Types Meme Social Media 94

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 industry to find that next pool of communications talent and innovation.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

JANUARY 27, 2010

community, congratulate those of us on new career moves, and help connect potential candidates to new positions too. community and I’m looking forward to see where he takes his passion in this new role. Development Social Media Gov 2.0 post series focused on the jobs and people within our Government. Heroes At the Gov 2.0

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

JANUARY 7, 2010

As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Lastly, be a community manager. I wanted to model the behavior that people could/should take when participating in that online community. In other words, don’t expect it to happen immediately.

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. It might be that new guy over in community relations, or maybe it’s your webmaster. Remember, social media is driven by the person, not the position. It might be Kim over in HR.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

JANUARY 17, 2009

That’s when it really hit home for me, that the present and future of social media within the government doesn’t lie with whom President Obama’s CTO will be, or what memos and directives the Obama administration will issue. Where do you stand on this issue? Where do you stand on this issue? Heroes At the Gov 2.0

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Social Media Strategery

DECEMBER 19, 2009

Other agencies are following suit and issuing their own policies and guidelines. guidance) is issued about the fuzzy stuff. guidance) is issued about the fuzzy stuff. That means it will be necessary to issue additional guidance (e.g., That means it will be necessary to issue additional guidance (e.g.,

Gov 2.0 66

Gov 2.0 Policies Web 2.0 Conference 66

Social Media Strategery

MAY 12, 2010

It afforded our leadership a time and place to sit and connect the dots regarding how they could harness these tools for existing and future issues. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 So what is the way ahead?

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

NOVEMBER 16, 2008

Don Burke then discussed Intellipedia and how it has changed the way the Intelligence Community collaborates and shares information. Fritzson : “I don’t think it’s a generational issue at all…Web 2.0 I’ve heard Don speak a few times before, and I always enjoy hearing his insights into the challenges and benefits of Intellipedia.

Gov 2.0 50

Gov 2.0 Web 2.0 Wiki Collaboration 50

Social Media Strategery

DECEMBER 22, 2008

However, these are simply symptoms of a larger issue at work. link] sheajohnp Hey Steve, this is a very important issue for government communicators and I couldn’t agree more. Another important issue you raise (to paraphrase you) is that social media is not about technology but what it enables. Heroes At the Gov 2.0

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

SEPTEMBER 24, 2008

However, will the Coast Guard middle management buy into using blogs to communicate with the public and with each other? Or, will they too experience the issues encountered by General James Cartwright when he brought blogging to U.S. Strategic Command ? Coast Guard Domain. Coast Guard Domain. Heroes At the Gov 2.0

Gov 2.0 50

Gov 2.0 Web 2.0 Wiki Policies 50

Social Media Strategery

APRIL 26, 2009

While I really like the trend, everyone seems to forget to learn from history or just what we know on issues like participation, transparency and the like. While I really like the trend, everyone seems to forget to learn from history or just what we know on issues like participation, transparency and the like. Heroes At the Gov 2.0

Gov 2.0 93

Gov 2.0 Social Media Conference Social Networking 93

Social Media Strategery

JUNE 21, 2009

On the (often ignored) issue of intellectual property within and organization: “People spend lots of hard work and man-hours developing a work product. These shepherds help guide the rest of the community in best practices and show them where the lines are – how informal and personal can you be in a work blog?

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

JULY 12, 2009

In collaboration with Chris and a few other team members, we pitched the idea to our leadership as a low-cost, low-resource opportunity to network, collaborate on some of the tough issues facing our team, learn from other members of the team, and have an opportunity to get involved with the rest of the team beyond their individual project teams.

Gov 2.0 85

Gov 2.0 Meeting Yammer Wiki 85

Social Media Strategery

MAY 26, 2010

Expo 2010 (I couldn’t possibly do any better than Alex’s fantastic wrap-up post here anyway), I’ll take a more focused view and discuss one issue that really struck me. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

NOVEMBER 2, 2008

They issued memos to their users telling them that this collaborative tool that they’ve all been clamoring for is now available. If your goal is to create a truly collaborative environment across your organization, remember that a community like Intellipedia just doesn’t grow overnight. They created links to user guides.

Gov 2.0 63

Gov 2.0 Wiki Social Media Yammer 63

Social Media Strategery

JANUARY 10, 2009

Because all of those issues you posed as questions from various people are valid concerns from their point of view. Because all of those issues you posed as questions from various people are valid concerns from their point of view. rick Is there a Part 2 to this? ’ Fine, but how do you answer those questions?

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

OCTOBER 17, 2009

It showed me people asking the tough questions , demanding more out of the community, and tackling some very polarizing legal issues. Behind the firewall, the government is using things like MediaWiki and WordPress to power the Intelligence Community’s wiki and blogging platform. relationship. Heroes At the Gov 2.0

Gov 2.0 94

Gov 2.0 Sharepoint Web 2.0 Conference 94

Social Media Strategery

OCTOBER 27, 2009

community (it’s not all that hard!): communities, both online AND offline. Photo courtesy of Flickr user JavierPsilocybin community , consultant , contractor , gov20 , government , open , relationship , transparent This post was written by: sradick - who has written 82 posts on Social Media Strategery.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

APRIL 1, 2009

While I had no issue with navigating the wiki, some of my colleagues struggled to understand the whole concept of the Government 2.0 bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Camp when I sent them the link to the wiki.

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Social Media Strategery

NOVEMBER 30, 2008

Doing this will allow you to identify, track, and hopefully respond to, potential issues before they become full-scale problems. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 As Robert Scoble says, the news is in the noise.

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56