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The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Travel and tourism in our state’s largest industry.

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This Week in Social Media – 5/8/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. Here are 7 ways to improve your social media engagement. These are those links. Are you that desperate for attention?

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages.

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Fetching Friday – Resources Mashup & How to Generate Good Ideas

Kikolani

Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Social Media / Social Networking. Social Media / Social Networking. Photo of the Week.

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#SproutChat Recap: How to Analyze Your Competitors

Sprout Social

Sure, this is true to an extent, but–in order to stay relevant and remain successful, you should be keeping tabs on what other brands in your industry are doing. For established industries with large brands that hold most of the market share, determining who your competitors are might not be necessary. sproutchat. sproutchat.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Social media is a great way to make more in-real-life contacts. Let your readers know!

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Fetching Friday – Resources Mashup & Hayaku

Kikolani

Social Media / Social Networking. How I Leveraged LinkedIn to Create a 7-Figure Business In Three Years – Think about it, LinkedIn is an online community of business professionals who each possess an enormous amount of expertise, experience and relationships. Here are 10 examples of the worst offenders.

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