Firebelly
MARCH 12, 2012
As an industry, we cannot fall into the same trap that the advertising business did, whereby they continue to struggle with attracting and retaining a diverse workforce 30+ years after it was first identified as a shortcoming. I see every religion, nationality, ethnicity, culture and community represented in the social web.
Firebelly
NOVEMBER 23, 2011
Thursdays & Fridays (& depends on your industry). Every community is unique. Then use Facebook Insights to determine which are right for your specific community. Weekdays 7am, 5pm and 11pm EST (especially on Fridays). Weekdays 11am, 3pm and 8pm. 9am & 8pm. Notice anything? Test posts at different days and times.
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Firebelly
AUGUST 29, 2012
As a community manager, we need to know: The vision for the brand. Industry hot buttons. By talking with the client you hear the passion in their voice and hear them explain the big picture, personality and uniqueness of the brand. Marketing objectives. The personality of the brand. Why people do business with the brand. Key messages.
Firebelly
OCTOBER 23, 2012
But I’ve also worked with clients who were in an industry where no one was doing anything at all, and by doing a bare minimum — by being an orange cone — their content marketing efforts dominated. We won search, we helped them become a leader in the industry, and their business exploded. It doesn’t take much effort at all.
Firebelly
MAY 18, 2015
Be sure your profile has keyword descriptions relevant to your industry—it will make it easier for people to find you. #2 Share that same information on your personal profile—it shows you have your finger on the pulse of your industry. #7 Write articles to show your knowledge or expertise of your industry. Claim your custom URL.
Firebelly
DECEMBER 5, 2013
Residents use social sites, such as Facebook, to become part of a “virtual community” at their apartment buildings. This source of communication will continue to grow; we embrace this way of doing business. We have started this process already. Social media for marketing and customer service will continue to grow.
Firebelly
JULY 13, 2015
Discussed the state of our market and industry in 30 minutes. It allows me to do things in my community and to stay balanced. Here are a few trip highlights: • Consumed several bottles of prosecco. Steph cooked for us the entire time. Chad is incredibly chill and shared some of his secrets. Celebrated life. Listened to great music.
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