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How Fairmont Hotels Used Facebook Contest to Segment Audiences

Convince & Convert

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. Fairmont’s Facebook Contest. About the Lisa Loeffler: Follow @lisamloeffler.

Hotels 125
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. How does one small hotel possibly compete with these hotel franchises?

Hotels 245
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Social media management services: 9 agencies your brand should check out

Sprout Social

Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. But more importantly, we’re good listeners. We live it.

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4 Black Voices on Diversity in Influencer Marketing

Later

From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Influencer marketing is a great way to increase brand awareness, grow your community, and drive sales on Instagram. Diversity in Influencer Marketing #1: Sashagai Ruddock.

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Four Elements of a Wildly Successful Digital Brand

Pixlee

Establishing a quality reputation is one basic aspect of digital brand management. Stories have been a part of shaping communities and cultures for generations and generations. One of the best examples of how narratives enhance the look of a brand is Airbnb’s community stories effort. What Makes Your Brand Stand Out?

Brands 42
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Four Elements of a Wildly Successful Digital Brand

Pixlee

Establishing a quality reputation is one basic aspect of digital brand management. Stories have been a part of shaping communities and cultures for generations and generations. One of the best examples of how narratives enhance the look of a brand is Airbnb’s community stories effort. What Makes Your Brand Stand Out?

Brands 40
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Best Social Media Monitoring Tools

Bill Hartzer

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

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