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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Hootsuite Hootsuite actually offers three different social listening features depending on the size of your brand and how much social data you need to analyze.

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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. And then learn how you can use Hootsuite to measure results. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Clear data.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media listening tools like Hootsuite Streams are a great place to start when it comes to monitoring. New to data analysis?

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Some good options here are BrandMentions , Brand24 , Hootsuite, and Mention. Track customer sentiment. That’s where sentiment analysis can help you. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. It quantifies customer sentiment around your brand on social media.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is the oldest social network in action: private, untraceable human-to-human communication. Source: Hootsuite’s Digital Trends report 2. It really can’t get easier: Shorten links on-the-fly inside Hootsuite Composer with our included Ow.ly

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Hootsuite does everything Social Studio does and more for a fraction of the cost. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest.

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Do Social Media Managers Really Need a Master’s Degree?

Hootsuite

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter.