Laurel Papworth

APRIL 8, 2014

Five years ago I wrote a list of social media guidelines for the Enterprise which has been read 100,000+ times. And even today creating social media guidelines for staff are a challenge. I often ask my students to get into teams and come up with some guidelines. Public, Acknowledged Guidelines. Secret InHouse Guidelines.

Guidelines 89

Guidelines Tips Policies Education 89

Social Media Strategies Summit

JANUARY 12, 2023

They discussed various issues related to collaboration, including how to ensure cohesive branding, maintain effective communication, break down silos, and share best practices with university social media managers. Silos can be a challenge in any industry — let alone one with as many decentralized departments and units as higher ed.

Collaboration 224

Collaboration How To Education Team 224

Hootsuite

OCTOBER 5, 2023

But if you work in a regulated industry, mis-wording something can have bigger consequences than just embarrassment. We’re talking fines, disciplinary suspensions, referrals to state authorities, or even total bars from your industry. You don’t need to be in a regulated industry to take advantage of Proofpoint for social media, though.

Social Media 99

Social Media HootSuite Insurance Policies 99

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Because of this, I looked to other industry professionals for their insights.

Social Media 86

Social Media Brands Content Guidelines 86

Ignite Social Media

SEPTEMBER 23, 2021

Read on to discover how to create social media sweepstakes that allow your brand to interact with fans, build a strong community, and turn leads into sales. . Channel Guidelines for Social Media Sweepstakes . Steps for Planning a Social Media Sweepstakes . Choose a Platform. Subscribe to Social You Should Know.

Social Media 186

Social Media How To Guidelines UGC 186

SocialFish

MARCH 10, 2011

This is the second in a series of interviews we are conducting with CEO’s and senior executives about their take on the concepts in Open Community. We started our conversation with this one question: How do you think the concepts in Open Community will shape associations in the future? Pace of change.

Communities 182

Communities Issues Organization Mobile 182

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Community management and customer service: Responding to comments and messages, routing customer service inquiries. Optimization : Making daily content adjustments.

Template 135

Template Templates Social Media Tips 135

Hootsuite

JUNE 22, 2023

While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. It can also create guidelines around personal posts by staff who may be seen as brand ambassadors, even when they aren’t at work.

Policies 93

Policies Template Templates Examples 93

Likeable

OCTOBER 7, 2020

When your brand has clear guidelines written out, it’s much easier for social media managers to understand how to approach things like real-time events —or if your brand even should at all. Every brand should have clear descriptors and guidelines for what its voice sounds like. For example, our guidelines for Twitter say: “Skew clever.

Social Media 135

Social Media Brands Guidelines How To 135

Waxing UnLyrical

JULY 11, 2019

That’s why I strongly recommend starting your visual branding journey with some in-depth industry research. Create a set of brand guidelines. What you must do, then, is create set of brand guidelines: a document that clearly states everything from the fonts you use to the types of stock images you’ll allow to be associated with you.

Company 210

Company Brands UGC How To 210

Hootsuite

SEPTEMBER 8, 2020

Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). Source: Celebrity Cruises Brand Identity Guidelines. Circulate the preliminary guidelines to seek feedback. Voice and tone.

Template 145

Template Templates Social Media Guidelines 145

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

Groups 111

Groups Groups Communities Organization 111

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

Community building 90

Community building YouTube Communities Influencer 90

Hootsuite

NOVEMBER 1, 2021

You can also use social listening to see what hashtags your target audience, your competitors, and influencers in your industry are already using. Use the word cloud feature to uncover common words used in relation to your brand, industry, or hashtags. Instagram search results are also based on the Instagram Recommendations Guidelines.

SEO 145

SEO Instagram Tips HootSuite 145

Buffer Social

OCTOBER 23, 2023

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Use the Community tab to post updates, create polls, or share behind-the-scenes content. Speaking of the Community tab – it isn't just for long-form YouTube creators.

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. For brands, hashtags can help social marketers reach niche audiences and build community. According to Messina, “Many more people are interested in finding their community—or growing the one they already run.

Hashtag 118

Hashtag How To Guidelines Telecommunications 118

Ignite Social Media

JANUARY 14, 2021

Jesse Walker , Community Manager. Sara Trzemzalski , Community Manager. A consistent cadence is important but posting multiple times a day on each channel is a waste of resources for most industries/brands. Meghan Hardy , Director, Community Management. Stephanie Purinton , Manager, Community Management.

Social Media 200

Social Media Marketing Trends Communities 200

Ignite Social Media

JULY 20, 2021

Our team of Community Managers has created 3 tiers from Good to Best to help you determine what level of customer service on social media best fits your business strategy. Have Community Guidelines Already in Place: Don’t just ignore/not respond to comments/questions. Tier 2 | Better | A Step Above.

Social Media 106

Social Media Strategy Class Guidelines 106

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. LinkedIn Groups provide an intensive space for members to engage in meaningful conversations around an industry or topic. This creates a robust community within LinkedIn.

Groups 126

Groups Groups LinkedIn Microsoft 126

Jon Loomer

JUNE 12, 2019

In preparing for our upcoming course on CBO , I have been testing it everywhere and anywhere I can, along with asking my industry colleagues from around the world what they’re seeing and learning. That doesn’t mean there aren’t some generally-accepted CBO guidelines as well as some pros and cons of using it.

Campaign 167

Campaign Guidelines Upcoming Course 167

agora pulse

OCTOBER 7, 2020

Industry news. To curate content, browse the profiles of your partners, influencers in your industry , or other figures that resonate with your target audience. In addition to your brand hashtags, consider adding the most popular terms for your industry or for the season. Follow image guidelines. Company updates.

Social Media Management 150

Social Media Management Social Media Twitter Hashtag 150

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Mindjumpers

JANUARY 28, 2013

So, today is the day when Community Managers all over the world should feel a bit more appreciated. In this post, I’ll list some great articles on the topic and point out a trend that you as a Community Manager can’t overlook. The role of a Community Manager. 10 Qualities of an Effective Community Manager.

Communities 252

Communities Trends Guidelines Hashtag 252

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. Most social platforms have their own professional communities, both formal and informal. times more than those with digital suppliers.

B2B 114

B2B Influencer Brands Marketing 114

Sherrilynne Starkie

FEBRUARY 13, 2018

Consultants support cultural change, recruitment & training and for internal communications initiatives. Social media consultants write policies and guidelines to empower teams while mitigating risk. This could be customers, employees, surrounding communities, shareholders, policymakers and so on.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Hootsuite

APRIL 28, 2023

This is where you loosen your digital tie and kick back with industry colleagues or like-minded entrepreneurs to collect wisdom, share your own two cents, or get into a spirited online debate. LinkedIn groups can be based around a specific industry (e.g., social media marketing!) or a topic of interest (e.g., Ultimate Frisbee).

Groups 143

Groups Groups LinkedIn How To 143

Hootsuite

MAY 12, 2020

Much of the software that’s used to automate Instagram activity defies network guidelines. Don’t post unauthorized commercial communications or spam on Instagram. Instead, use social listening to find Instagram posts that are relevant to your niche and your industry. DO: Use search streams to build community.

Software 145

Software Instagram Tools HootSuite 145

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

Marketing 89

Marketing Privacy Policies Issues 89

Writtent Blog

MAY 25, 2021

These sorts of clauses are especially popular in industries where sales methods are designed to induce one party to enter the contract: Theyre incorporated into business contracts to establish a position to ensure that previous agreements and arrangements between the parties are discharged, and have no legal effect.

Industry 40

Industry Airlines Microsoft Real Estate 40

Oktopost

JULY 20, 2023

And just like Instagram, Threads enforces Community Guidelines on content and interactions in the app. Canva , a graphic design platform, has an impressive 137,000 followers, and Slack , a business communication platform, has attracted 12,000 followers. You can control who can mention you or reply to you within Threads.

Conversation 91

Conversation B2B Community building Instagram 91

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? And we’re here to say that we couldn’t be more proud of you.

Social Media 122

Social Media Tips HootSuite Marketing 122

Hootsuite

JUNE 29, 2023

Create social guidelines and a crisis management plan Avoiding social media snafus starts with coming up with your own guidelines to follow in times of crisis. Ask your community questions and shout-out major contributors. An engaged community leads to better sales outcomes. Respond to comments with respect and warmth.

Reputation 107

Reputation Strategy Brands HootSuite 107

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. Healthcare brands to learn from These four healthcare organizations demonstrate that having an active social media presence is still possible and important, even in regulated industries.

Social Media 100

Social Media Privacy Insurance Guidelines 100

Hootsuite

APRIL 26, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Create clear social media guidelines It is critical for any healthcare organization using social media to have a robust social media policy. What does HIPAA say about social media?

Social Media 94

Social Media Health Care Tips Policies 94

Hootsuite

SEPTEMBER 7, 2022

Your followers may even turn into a community of like-minded people. Template 2: History, community policy and additional links. Facebook community guidelines]. Facebook community policy + disclaimers]. Social media community guidelines: [link to full terms]. Example : @nike. Page disclaimers].

Template 145

Template Templates Social Media UGC 145

Hootsuite

MAY 3, 2023

Join a Slack community You may already use Slack to communicate with your team internally, but have you ever thought of using it to generate real estate leads? Slack communities are where people interested in a certain topic can come together to discuss the industry, ask questions, and swap advice or stories with other members.

Real Estate 94

Real Estate Tips How To Hashtag 94

Hootsuite

AUGUST 17, 2023

With Hootsuite, you get an easy-to-use social media scheduler that gives you Personalized recommendations for best times to post I ntuitive analytics for all your social accounts (including industry benchmarks and competitor analysis ), O ne, unified inbox for DMs and comments from every network. Pricing: On request.

Comparison 77

Comparison HootSuite Hubspot Social Media Management 77