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What social media tasks to automate and what to personalize

Sprout Social

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Establishing guidelines for brand voice, visual identity and messaging across all channels. Enabling employees to share posts from the desktop or mobile app with just a couple of clicks.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

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Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

An employee advocacy program provides guidelines, resources, and rewards. Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Create a hashtag to promote a specific employee advocacy campaign. Their posts create a sense of community among themselves and their customers alike.

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Always up-to-date list of Facebook ad sizes & specs

Sprout Social

Available both in image or video format, these ads will appear on both mobile and desktop. Let’s get started: Image guidelines. Not sure how many hashtags it takes to improve your post's engagement on Instagram? Video guidelines. See the specs here: Image guidelines. Video guidelines. Image guidelines.

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How to Use Pinterest for Business: Highlights From the Latest Report

agora pulse

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Spans the entire width of Pinterest’s mobile feed so brands can stand out. Use keywords and hashtags. Before publishing Pins, take the time to research keywords and hashtags.

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16 of the Best TikTok Tools to Improve Your Marketing

Hootsuite

You just need to use TikTok on your desktop to do it, as you can’t access this feature on the mobile app. This app provides real-time visualization of how well your hashtags, keywords, brand campaign, or event is doing. You can use Brandwatch to monitor TikTok songs or hashtags, then use the upward-trending ones in your content.

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How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide

Hootsuite

Note: You need more than 1,000 subscribers to live stream on mobile. Mobile cam. How to create a YouTube live stream on mobile. Description : Front-load important keywords, add relevant links and information, and up to 15 hashtags. Note: It takes 24 hours to activate your account for live streaming. Open the YouTube app.

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