Jeff Esposito
APRIL 22, 2012
One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. Evolution – communities are not built overnight.
Jeff Esposito
APRIL 1, 2013
A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on.
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Jeff Esposito
AUGUST 1, 2011
So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. On July 28, I arrived at the discreet offices near Yawkey Way and was shuttled into a conference room with 10 other members of the Sox Twitter community.
Jeff Esposito
DECEMBER 3, 2012
A public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’. As a result, the Cancer Support Community (CSC), which merged with Gilda’s Club in 2009, issued a media statement. This is a guest post from Elissa Freeman.
Jeff Esposito
APRIL 17, 2012
This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. There are also a number of groups and associations that can be joined and used for interaction with others within industries of interest.
Jeff Esposito
JANUARY 8, 2014
The change triggered a lot of negative blog posts in the social media and community management communities. or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed. What we were all victim of is that we built communities on Mark Zuckerberg’s platform for two reasons.
Jeff Esposito
DECEMBER 20, 2010
One downside to oversharing is that communities like Twitter seem to self police themselves. Facebook groups – If you are in an active group, you probably see Facebook (1) cookied into your browser. These groups are very beneficial, but can also be easily derail your productivity if you join the cult.
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