Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Well actually, we can. At least it’s more useful than moisturiser ads.

Research 107

Research Nielsen Sentiment Facebook 107

Laurel Papworth

FEBRUARY 18, 2016

What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews. SMH big data social media. Every time you tagged a photo with your name, or the football team or your dinner, Google took notice.

Data 40

Data Social Media Insurance Training 40

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Cause or Community.

Social Media 47

Social Media Facebook Marketing CPM 47

Convince & Convert

NOVEMBER 1, 2011

Excerpted from the video: I was happy to interview Brian Solis , a futurist, new media raconteur, and principal at Altimeter Group. Now your Google+, your Foursquare. You have these seminated audience or groups of people that are connecting with you because they find value in those channels. That fosters community.

Klout 121

Klout Social Capital Influencer Social Graph 121

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Cause or Community.

Social Media 28

Social Media Facebook Marketing CPM 28

Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Mindjumpers

NOVEMBER 5, 2010

This is great advertising for consumer communities on Facebook. Consumer centred groups will now be able to draw their consumers targeting them according to geo-location services offered. Go Google!! As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Convince & Convert

MARCH 3, 2010

Me Too Agencies realize how hot social media is, and they are scrambling to add social media expertise (real or imagined) to their services mix. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. You'd be lucky to find anything about Mr. Fux online even with a google search. McCann , Viral Heat Did you enjoy this blog post? It will be interesting to watch.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

AUGUST 28, 2012

How to Train Employees to Manage Social Media [infographic] by WordPress Hosting SEO. This infographic explains why existing employees may make the best social media managers, how to divide employees into different training groups most appropriate to their skills, and recommendations for handling personal social media use at work.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

SEPTEMBER 8, 2010

Meanwhile, Facebook comes along and sees a revenue model that’s not based on the banner ad, but rather on Google’s pay-per-click model (which businesses prefer because it mitigates financial risk). Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Techipedia: Tamar Weinberg

MARCH 10, 2008

We’re not the only ones [enabling such communication] but a lot of people are using our tools, especially in places like Colombia. We’re not trying to build new communities; we’re allowing people to communicate with people they already know. The community can determine if something is being too aggressive.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Convince & Convert

JUNE 15, 2010

It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts. It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Webbiquity SMM

APRIL 9, 2012

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. “Greplin social media search can access more than just your Facebook, Twitter, and LinkedIn accounts.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

APRIL 7, 2010

In terms of showing friends' opinions first, and all opinions second, I believe that's the future of everything – social graph portability. Although ironically, I wouldn't exactly hold up Facebook, Twitter, Google, eBay, or YouTube as fantastic customer service examples either. That is troubling. No thanks.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

Facebook 105

Facebook Virtual World Foursquare Banking 105