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4 Ways To Tap Into Local Markets

Harp Interactive

Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging. Google has added geotagging to Blogger. Foursquare allows for check-ins. Your turn to act.

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How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. Big Sky and Big Community Wins.

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. As marketers begin to segment and accurately target in markets beyond the festival community, a new paradigm of customer relations will undoubtedly evolve. . When FOMO Died.

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5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

So, what does your business need to do to make sure you’re taking advantage of this community-building tool? 3) Covert Hashtagging and Geotagging. Let’s say you want to geotag an Instagram Story you’re about to put up, but there’s just no visually appealing way to work it into the content. What is it exactly?

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How to make Instagram Guides and 6 examples to inspire you

Sprout Social

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. Use place Guides to spotlight specific locations important to your community. They make it easy to curate a Guide using posts from certain geotags. Place Instagram Guides. Post Guide examples. Sprout Social.

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How to Use Instagram to Expand Business Reach

Rebekah Radice

Set a time each day to post your content and then additional times to come back and engage with your community. Take a look at Jenn Herman to see someone that uses Instagram as a platform to educate, engage and inspire a thriving community. Neighborhood or community meetings. Share the Instagram Love. Charity work.

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#SproutChat Recap: Using Keyword Search for Twitter & Instagram

Sprout Social

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community.