Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Lots of diverse versions of this.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152

Review Social Media Marketing Handbook 152

Josh S Peters

FEBRUARY 5, 2013

Knowing this will inform your marketing, social media, SEO, and content strategies. and determine what blogs they read, social networks they use, forums or wikis they use, etc. Check out Forums, wikis, groups, blogs, etc. Building this will inform the rest of the strategy, content, and social media platforms you participate on.

Strategy 186

Strategy Wiki Sysomos Widget 186

Buzz Marketing for Technology

JUNE 27, 2008

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. Country/region [ select ].

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Sprout Social

JUNE 18, 2020

If there’s one thing that’s true, it’s that social marketers know how to roll with the punches. Given how many curveballs 2020 has thrown at us so far, it’s more important than ever before for marketers to maintain their agility and adaptability. The COVID-19 crisis has certainly put social marketer’s flexibility to the test.

Team 97

Team Wiki Strategy Retail 97

Buzz Marketing for Technology

DECEMBER 2, 2008

After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? Great question Scott and you inspired me to write this post. So here it goes. The cost of the technology used for social media is rather low.

Social Media 122

Social Media Wiki Cost Consultant 122

Direct Marketing Observations

JULY 6, 2010

Just because a company can set up a Facebook fan page for example- does that mean that it will give them the biggest bang for their efforts? A Ning Like community or Forum solution. A Ning Like community or Forum solution. Maybe, maybe not. What is going to give them the biggest return, the biggest impact? Social Bookmarking.

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. The kind of win-win marketing content that provides real value to readers, and promotes you and your business at the same time. As marketers, we want our content to have the longest shelf-life possible.

Reputation 146

Reputation Content Curation Storify 146

Josh S Peters

JUNE 11, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Engagement is Mantra of Social Media, Why Not Mantra of Schools, too? Why cannot we create a wiki page s with the fact s , which we have learned in the class instead of reading old-fashioned books ?

Social Media 145

Social Media Engagement Wiki Education 145

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process. Some examples are Coach engaged consumers to design a new tote.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Talent Management, and Employee Engagement (a PDF file) that finds: 52% of organizations that adopt blogs, wikis, and social networking tools (among others) achieved best-in-class performance levels compared to 5% for those that didnâ??t. Facebook or LinkedIn) or other communities of practiceâ?? In addition,â?? the brief notes, â??blogs

Project 265

Project Web 2.0 Module Wiki 265

Social Media Strategery

JUNE 21, 2009

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Enable open and transparent communication! Use wikis to eliminate email! Enterprise 2.0

Gov 2.0 117

Gov 2.0 Social Media Wiki Collaboration 117

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Gather market intelligence. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Social Media Marketing

AUGUST 29, 2010

The art of communications and marketing is largely one of storytelling. Flickr is a very powerful community with millions of photos at your disposal. OpenPhoto A little more barebones than the other sites, but with a variety of content that is sourced in a wiki-like way. You need an image for a blog post.

Remix 165

Remix Flickr Creative Commons Guidelines 165

Buzz Marketing for Technology

JULY 24, 2008

Week 9: Wikis and Rollyo. Read about and explore the world of wikis. A good example of a community wiki in practice. Create your own iGoogle home page. Week 8: Social bookmarking and Library 2.0. Organise yourself with del.icio.us. Read about the Library 2.0 School Holidays- Relax. Week 10: Videos and Podcasts.

Web 2.0 100

Web 2.0 Library Wiki Exercises 100

Buzz Marketing for Technology

JUNE 27, 2008

Dont show me 10 possible wiki tools. UPDATE -- Check out comments for some GREAT examples of this weeks challenge. As a theme in my life, issues of inclusion/exclusion and creating community have loomed large, so its no surprise that some of the big questions I tend to explore always come back to those themes. so enjoy yourself!

Project 234

Project Web 2.0 Wiki Flickr 234

Social Media Strategery

JUNE 7, 2009

Are you tired of toiling in obscurity while you see the same stories about Intellipedia , the TSA blog, and GovLoop getting all the glamour and accolades ( note: I think these are fantastic projects and don’t mean to diminish their value – just that they’re typically the most popular examples )? peers and other activists.

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Buzz Marketing for Technology

JUNE 27, 2008

For example, the internet requires that they know what they are looking for and allows them to tailor their tools to optimize their work (i.e. blogs, wikis, etc.). I also think there are cultural differences between disciplines--IT people, for example, see the world differently than marketing people. ► March. (2).

Skills 124

Skills Web 2.0 Wiki Construction 124

Buzz Marketing for Technology

JUNE 27, 2008

After the first round of discussions, Colin Milligan presented our initial concept of a Personal Learning Environment and other similar visions which had been suggested from members of the international eLearning community, before presenting a summary of the PLE Reference Model we have produced and the methodology used to generate it.

Web 2.0 155

Web 2.0 Wiki System Overview 155

Buzz Marketing for Technology

JUNE 27, 2008

The result is less formal communication (i.e. Also there is more mobility between school, the workplace, and the community (or communities). For example, IM and texting requires short sentences and abbreviated speech in order for there to be timely feedback between the writer and reader. and community building.

Wiki 113

Wiki Class Web 2.0 Skills 113

Buzz Marketing for Technology

JUNE 27, 2008

Demonstrating the power of technology to improve learning, create communities and inspire new thinking. In order to prepare students to work with an international community of colleagues we need to provide them with opportunities to interact with people from around the world. skip to main | skip to sidebar. Sunday, May 25, 2008.

Education 122

Education Screencast Web 2.0 Wiki 122

Koka Sexton

DECEMBER 20, 2009

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. 10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy.

Case Study 99

Case Study Wiki Software List 99

Buzz Marketing for Technology

JUNE 27, 2008

e4innovation wiki. Communities of practice. beyond simply the formal, paid work context, citing parenting, caring for the elderly, and voluntary work activities as examples. e4innovation.com E-learning innovation: research, evaluation, practice and policy. Blog Search. Pages About me… Downloads. Publications list.

Wiki 100

Wiki Conference Policies Education 100

Koka Sexton

DECEMBER 20, 2009

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. 10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy.

List 96

List Social Media Case Study Wiki 96

Buzz Marketing for Technology

JUNE 27, 2008

8 Examples in Application. 9 Related FAQs/Wiki Pages. The introduction is supported by examples visualized in the Software tools Netdraw and UCINET: [link]. Examples in Application. One or a few practical examples and references that illustrate the topic or show how it is done in practice]. Related FAQs/Wiki Pages.

Analysis 100

Analysis Social Networking FAQ Wiki 100

Kikolani

AUGUST 25, 2016

In a recent blog, Gregory Ciotti shared the famous example of Dr. Seuss- his classic book Green Eggs & Ham was based on an editor’s bet that he couldn’t write a book in less than 50 different words. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Limitations can be a creativity boost.

Energy 60

Energy Wiki Journal Curation 60

Kikolani

AUGUST 25, 2016

In a recent blog, Gregory Ciotti shared the famous example of Dr. Seuss- his classic book Green Eggs & Ham was based on an editor’s bet that he couldn’t write a book in less than 50 different words. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Limitations can be a creativity boost.

Energy 60

Energy Wiki Journal Curation 60

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

JANUARY 26, 2012

This compares to 84% for Tom Spalding, for example. Beyond the fact that the host committee dropped the ball on disclosure, there is a truly extraordinary amount of vitriol within the Indianapolis social media “community” about who was (and who was not) asked to participate in this Social 46 program. Maybe a Wiki?

Klout 122

Klout Committee Hosting Storify 122

Buzz Marketing for Technology

JUNE 27, 2008

This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. tools, to get past some of those communication barriers â?? Find a spokesperson or facilitator who is familiar to your audience; ideally, someone who is perceived as a colleague or fellow member of the community.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

JUNE 27, 2008

There is some stuff coming out around "Personal Learning Environments" for example, take a look at: ePortfolio Model and the Concept Diagram for Personal Learning Landscape. For example, if you look at the diagram from the post I cited above: Jeremy has a good model of the likely elements along the bottom. where the "."

Web 2.0 122

Web 2.0 Research Tools Wiki 122

Social Media Strategery

NOVEMBER 30, 2008

There are many more ways in which government leaders can use social media right now to make a difference in their day – these are just a few easy examples where I’ve seen it work successfully. 101 , buy-in , marketing , social media , web 2.0 For example, Aberdeen recently published a report on Sales 2.0

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Buzz Marketing for Technology

AUGUST 5, 2008

On the left is an example of one of the more complex ones which took research on community building and created a model of online community building. For example, within a manufacturing company, you have the personnel department who work primarily in people to people jobs. and community building. ► March. (2).

Skills 100

Skills Web 2.0 Knowledge Base Community building 100

Social Media Strategery

MAY 12, 2010

I actively avoided Twitter, for example, because I didn’t see the purpose. We needed to identify a way to make social media relevant across dozens of skillsets, markets, and teams across the firm. She has been with the firm for three years, providing client assistance in a number of markets including emergency communications.

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Buzz Marketing for Technology

AUGUST 4, 2008

I think there can be more definition to the model in terms of the interaction between the skills (for example, what happens if the organization stresses performance skills, customers social skills, from a worker that is more comfortable with cognitive skills--such as happens with help-desk personnel?). and community building.

Skills 100

Skills Web 2.0 Wiki Collaboration 100

Social Media Strategery

OCTOBER 12, 2008

I’ve worked with clients from across the government who are all seeing social media succeed in helping organizations communicate, collaborate, and share information better than they ever have. How big of a net should you cast when implementing a wiki or blogs behind your firewall? The government has a higher standard.&#

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

JANUARY 21, 2010

community from 3,000 miles away? I do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh. Even though we’re not a social network, I get lot of feedback on the sense of community it brings to the open gov, Gov 2.0 One great example is what Gov 2.0 How do you fit it all in?

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89