Remove Communities Remove Energy Remove Marketing Remove Strategy
article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

article thumbnail

How to Implement a Portfolio-Wide Social Media Strategy for Student Communications

Social Media Strategies Summit

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. And creating a holistic social media strategy becomes a serious headache. So the opportunity that we saw here was to create a coordinated, portfolio-wide strategy.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 123
article thumbnail

Influencer marketing trends across industries

Sprout Social

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

article thumbnail

Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Most cola and energy drink companies began with a product-forward attitude. Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. Today, Red Bull is the most popular energy drink worldwide and enjoys a 39.5% market share. Let’s take a deeper gulp of Red Bull’s social media strategy.

article thumbnail

How to Grow A Social Media Channel From Scratch

Social Media Strategies Summit

To help you out, Mike Mueller — Digital Media Specialist at the US Department of Energy’s Office of Nuclear Energy — shared the best practices he learned from launching the agency’s Facebook, Twitter, and LinkedIn accounts at our Social Media Strategies Summit for Government.

article thumbnail

Nestle’s Social Media Strategy: Brewing Online Engagement With Consistency

Keyhole.co

The Swiss giant has consistently maintained high standards, ran revolutionary marketing campaigns, and become a household name. Nestlé’s marketing strategy for products has always been strong. Let’s dive into Nestlé’s social media strategy and why it works so well. It’s a testament to how successful the company has been.