Mindjumpers

OCTOBER 1, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Marketing Drive Sales Diesel Kicks Ass With New Campaign! Here is what you can learn from the company to achieve a more engaging and growing community. You want your community to grow bigger and you want people to recommend it to their friends.

Social Media 279

Social Media Fashion Disqus Communities 279

Justin Levy

JULY 30, 2010

Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! As engagement and sharing on Twitter, Facebook and other social tools continues to increase, many bloggers are noticing a sharp decrease in comments on their blogs. Both are great.

Comments 220

Comments Disqus Social Graph Blogger 220

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Adam Cohen

JULY 19, 2010

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. It is solely my opinion.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation.

Metrics 132

Metrics Strategy How To Tourism 132

Freelance Social Media

OCTOBER 20, 2008

The surging social-networking giant is talking to a number of song-streaming services and music community sites, including Rhapsody.com, iMeem.com, iLike.com and Lala.com, about an outsourcing deal that would more deeply integrate their music experience into Facebook, sources familiar with the situation said, the NY Post reports.

MySpace 100

MySpace Compete Foursquare Facebook 100

Adam Cohen

JULY 12, 2010

Understanding the Current and Future Market Conditions Market research is a core part of any business strategy – in this case meaning researching markets. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JULY 16, 2010

Mpace I will not comment about anything Old Spice – f'ing brilliant [link] adamcohen lol – Thanks Mike blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. [link] adamcohen I'm a measure of restraint, I know. It is solely my opinion.

Badge 201

Badge Disqus Web 2.0 Retail 201

Jason Yormark

AUGUST 13, 2009

For the past few months I’ve had the luxury of watching a new local business not only use social networking and community building to build buzz for their business, but integrate it so much so, that it is an integral part of their day to day routine. Their Facebook and Twitter pages are a flurry of activity.

Examples 249

Examples Social Media Social Networking Community building 249

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ).

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. That would be two strategies, not one.

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen!

Social Media 142

Social Media Strategy Consultant Blogger 142

Freelance Social Media

MAY 26, 2009

According to the Nonprofit Social Network Survey conducted in March 2009 by NTEN, Common Knowledge, and ThePort, social networking has become an increasingly important part of nonprofits’ online strategy. YouTube (46.5%) and Twitter (43.2%) were cited as alternate social networking tools. Featuring the Thesis Wufoo Skin WordPress Admin

Social Networking 225

Social Networking Organization Foursquare Survey 225

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Freelance Social Media

JULY 8, 2010

We hired a company at that start of the year called Brain Bucket out of Kansas City and they have helped us develop our web site www.topekasubways.com and we have started up a facebook page and a twitter account. I think Topeka Subways is a prime example of moving beyond those traditional ways and trying to interact with the community.

Foursquare 187

Foursquare Marketing RSS WordPress 187

Mindjumpers

SEPTEMBER 20, 2010

– Relate it to the specific needs of your target audience. – Make your story unique, so the audience gets an impression of your company. – Tell a story that is believable and builds trust in you. – Be convincing, and think of the image and identity you want to project. Leave a Reply Click here to cancel reply.

Organization 245

Organization Tools Brands CSR 245

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile.

Social Media 137

Social Media Strategy Metrics Organization 137

Freelance Social Media

AUGUST 29, 2010

I understand that there is a need for us to talk about the common issues (Twitter etiquette, Foursquare marketing, Facebook pages) on here because people need to know LangfordMedia addresses these needs in the social media marketplace. Such as, finding a local business that is using social media to evolve its business strategy.

Foursquare 157

Foursquare RSS Disqus WordPress 157

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. link] Henry Great post.

Social Media 124

Social Media Social CRM Strategy Consultant 124

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. It’s about humanization.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Today, most contact preferences center around phone, email (HTML or text), and direct, postal mail.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 6, 2010

There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. Online consumers are savvy and being open and communicative is vital to reputation management. Don’t be Shy.

CSR 139

CSR Social Media Strategy Consultant 139

Justin Levy

JULY 1, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Retail 191

Retail Fashion RSS Advertising 191

Jason Yormark

AUGUST 9, 2010

Facebook Share & Tweetmeme Button – Ensure your readers can share your content on the two most important social media platforms quickly and easily. This compliments the Facebook and Tweetmeme buttons usually found at the top of your blog posts while these are found at the end. Just leave a comment, or contact me directly.

Domain Name 237

Domain Name WordPress Hosting RSS 237

Convince & Convert

MAY 13, 2010

Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Social media allows big companies to act small again. Linkedin is for people you know. Twitter is for people you want to know. (I

Social Media 154

Social Media Strategy Social CRM Consultant 154

Mindjumpers

SEPTEMBER 9, 2010

Even if your social marketing strategy is perfect, your employees are trained perfectly, everybody in the company is using social media as you hope and your social media policy is water-proof, you still will have to evolve, as will your employees. That’s OK, learn, adapt, improve and evolve.

Policies 186

Policies Education Social Media Marketing 186

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. What’s the ideal internal/external dynamic when you’re dealing with something transformative like a huge new software implementation, or social media strategy? Im Jay Baer.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. Allowing for and creating communities. said Brandon Lake, Vice President of Western River.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Im Jay Baer.

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. That’s just a brochure in 140 characters. What do you say?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 150

Social Media B2B Strategy Consultant 150

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Communities, social news sites, and online sharing can be leveraged to build a site following. They also often require large investments to create an initial community. Even better it can be measured. Definitely.

Social Media 164

Social Media Yahoo Discount Training 164

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.

Social Media 161

Social Media Statistics Strategy Research 161