Remove Communities Remove Conversation Remove Cost Remove CPC
article thumbnail

Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know

The Realtime Report

Maximize Conversions: A Strategic Bidding Approach According to ModernRetail , one of Reddit’s latest endeavors is the introduction of “Maximize Conversions,” an automated bidding strategy aimed at driving as many conversions as possible. For advertisers, these features offer a new way to engage with Reddit users.

article thumbnail

How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

These are questions we’re beginning to hear in our community , and it’s not surprising. If you optimize for conversions, your audience is always expanded — which deemphasizes the importance of your targeting inputs. These things are central to conversions optimization. This is counterproductive now.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What in the World … ! Surprising Facts About Reddit Ads

agora pulse

We know that jumping into a new PPC platform can be a risk (anything that costs ad spend can chew up your budget, after all). If you choose, you can have your ads only appear in specific communities (and to users with specific demographics, if you want to layer the targeting features). However, not for Reddit ads. There are over 2.2

Reddit 115
article thumbnail

Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV. We’re seeing more engaged users (60%) across the whole sample, but for key industries that median increase was 882%.

CPM 175
article thumbnail

LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. The difference of quality versus quantity is clearly reflected in the advertising costs on either platform. In short, Facebook will hack your growth but LinkedIn will build your community.

B2B 150
article thumbnail

Experiment: We Spent $345 on Spark Ads on TikTok. Here’s What Happened

Hootsuite

One ad was focused on community interactions , with the goal of driving more users to our profile. Our goal for these campaigns was the same: we wanted to see how leveraging our top-performing content could help us reach a wider audience and grow our community. Ad Campaign 2: Community Interactions. Ad Campaign 1: Video Views.

article thumbnail

Connect with ultra-targeted audiences on and beyond Twitter

Audiense

We help brands find and target the right people on Twitter, which increases the engagement rate and decreases the cost per action. In some cases our clients have managed to reduce the CPC (cost per click) by 37% and the CPA (Cost per Acquisition) by 78%.”, 191% increase in lead generation.

Twitter 89