Social Media Strategies Summit

SEPTEMBER 26, 2023

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. Creating content about your solutions is an excellent way to educate your audience.

Social Media 130

Social Media Brands Content UGC 130

Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. The good news is that there are actionable steps you can take to boost your YouTube subscriber count. Fair question! Think about it.

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YouTube Tips Tools How To 139

Hootsuite

JANUARY 13, 2022

New kids on the block, like TikTok, are making a huge impact on social media right now, but one video-sharing platform still rules all: Youtube. Here are some of our favorite tricks for optimizing your YouTube content to help new people find your channel. How to promote your YouTube channel: 30 tactics that work.

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YouTube How To HootSuite Metadata 144

Mindjumpers

FEBRUARY 14, 2013

However, in the world of social media, 14 th of February is not only about candy, chocolate and flowers. It’s also YouTube’s birthday. Home made videos with funny babies , campaign video content to promote a product launch, a live broadcast of a unique event , etc. Brands on YouTube. Engage with your community.

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YouTube Brands Comparison Communities 257

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.

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YouTube HootSuite Marketing Video 145

Hootsuite

AUGUST 17, 2020

It’s true, cute cat videos are hard to ignore on YouTube. But if you’re using this social media channel as part of your marketing strategy , then your brand needs to pay attention to YouTube comments too. YouTube comments allow the public to interact with your video content and for your brand to take part in a dialogue.

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Comments YouTube HootSuite How To 143

Hootsuite

JANUARY 31, 2022

Not only is he one of YouTube’s longest running employees (with a whopping 15 year tenure), his teams also work directly with both creators and brands to ensure their success with YouTube. If you went back two years… you were a YouTuber or you were on Musical.ly The evolution of creators on YouTube. Hybrid creators.

YouTube 95

YouTube Platform Trends Team 95

Bill Hartzer

FEBRUARY 27, 2024

Bluesky , the innovative open social network, has thrown open its doors to the public on February 6, 2024, marking a significant milestone in the realm of social media. With a diverse array of tools at their disposal, users can seamlessly integrate video and music embeds from popular platforms like YouTube and Spotify.

Social Media 95

Social Media Open Source Communities Social Networking 95

Sherrilynne Starkie

DECEMBER 20, 2020

YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. Shared Media includes social media but it’s more.

Marketing 367

Marketing Syndication Adwords News 367

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

JUNE 23, 2020

YouTube engagement is crucial to your channel’s success. When you do it right, you build an authentic relationship with your viewers and community at large. They’ll know that they can rely on you for great content that informs and delights them—and they’ll reward you for it by returning and converting. Table of contents.

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YouTube Engagement HootSuite Collaboration 145

Hootsuite

AUGUST 18, 2020

The YouTube algorithm decides what people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. We’re going to lay out how the algorithm works, as well as all the latest YouTube algorithm changes for 2020.

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YouTube HootSuite Metadata Notification 145

Pam Moore

APRIL 23, 2020

As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated. It reminds us just how important community is to us both personally and professionally. Community Doesn't Happen Overnight. A real community is there for the long term. What changed? Friendship.

Communities 78

Communities Social Networking Community building Avatar 78

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? You’ve got Community , which just raised $40 million.

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B2B Influencer Platform SMS 306

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. Twitter, LinkedIn, and YouTube now have their own Stories feature.

Social Media 121

Social Media Brands Content Real Estate 121

Pam Moore

JULY 6, 2019

Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on. Definition of content marketing. It's everywhere.

Content 104

Content Marketing Template Templates 104

Hootsuite

FEBRUARY 6, 2023

Content moderation is a critical part of any brand’s social media strategy. In a world of bots, trolls, and scams, social media moderation ensures your brand’s social channels – and their comments sections – are safe, friendly, and pleasant places to be. What is content moderation?

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FAQ Tools HootSuite Content 119

Webbiquity SMM

MAY 18, 2021

” Khoros acknowledges that “80% of leads sourced through social media for B2B marketers come from LinkedIn,” but contends “Although the use of Twitter is down 8% since 2014,7 it still ranks second in the list of top social media platforms. .” On the Other Hand. Someone is going to figure this out.

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B2B Platform Social Media Twitter 348

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Buffer Social

DECEMBER 20, 2023

Keep Content Organized with Tags 🏷️ Tags help you organize all of your ideas in one place. You can manage your creative output, track the success of different types of content, and build a searchable library of content. You can attach notes to all of your content in Buffer! 

Features 88

Features Aggregator YouTube Instagram 88

Ignite Social Media

JANUARY 23, 2017

Facebook may end large contracts for live video creation while YouTube adds a new way for the creator community to make money from their fans. Google+ surprises most and announces a few new updates, all in this week’s edition of Social You Should Know. YouTube Supports Creators with Super Chat.

Communities 60

Communities YouTube Facebook Google 60

Buffer Social

JANUARY 4, 2024

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. It’s why every social media app has text, photo, and video formats with varying levels of focus. This is the gap that zero-click content fills. 

Content 104

Content Platform Social Media Instagram 104

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.

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Types Social Media Microblogging Overview 145

SocMed Sean

JANUARY 13, 2022

It’s been a paradise for those in need of shorter forms of entertainment, and it’s been a great platform especially for creatives and content-creators. Well, to put it simply, TikTok is a social networking platform that focuses on short-form videos-- so, nope, you’re not going to be seeing hour-long ASMR videos here!

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Tips Content Video Hashtag 130

Waxing UnLyrical

JUNE 4, 2014

Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Rise of the social photobooth and video jukebox.

Content 253

Content UGC Community building Hotels 253

Later

APRIL 9, 2020

Looking for some game-changing YouTube tips for your first video? Whether you’re a business, entrepreneur, influencer, or content creator, YouTube is a huge platform for reaching new audiences and expediting your growth. But the key to success on YouTube isn’t just having great video content. We have you covered!

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YouTube Publishing Video SEO 82

Pam Moore

JANUARY 24, 2018

Facebook and other top social networks have been migrating toward a pay to play model for the last 3-5+ years. For years we have been warning marketers, brands, our social media academy students and clients to stop building their business on rented Facebook land. It's risky business.

Content 167

Content Training ROI Social Networking 167

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

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Trends Social Media UGC Marketing 297

Hootsuite

SEPTEMBER 5, 2019

A YouTube giveaway can help with all of those goals (and more). Marketing on YouTube is all about building community, and YouTube contests are a great way to do that. They also encourage likes, comments, and shares—all of which influence your rankings in YouTube search. How to run a YouTube contest in 10 steps.

YouTube 110

YouTube How To Hosting Hashtag 110

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

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YouTube How To Avatar Sample 111

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Listen to the Podcast: Or subscribe on Spotify or YouTube. Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Episode Summary.

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

Sherrilynne Starkie

DECEMBER 20, 2020

YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. In fact, we’re spending about a half an hour more each day consuming news content.

Marketing 195

Marketing Syndication Adwords News 195

Firebelly

JUNE 24, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media? Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence.

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Social Networking MySpace Paid Search SMS 121

Later

APRIL 1, 2020

Ready to create a YouTube channel that brings your community together, drives engagement, and supports your business goals? With the right strategy, YouTube can be a powerful tool to help you connect with your audience and build brand loyalty. . Why Create a YouTube Channel for Your Business? Take GoPro for example.

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YouTube How To Video SEO 62

Convince & Convert

OCTOBER 30, 2014

But, (yes, there is always a “but”) as far as you understand, you can’t just throw the link to your content out there and wait for thousands of likes and shares at once. As a result, you must know whom you are going to share your content with. Do you know the typical audience of each social network?

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Social Media Content How To Hashtag 168

Hootsuite

SEPTEMBER 22, 2021

Whether you believe in social media shadowbans whole-heartedly, or just want to take a better-safe-than-sorry approach, read on for the lowdown on each platform’s official stance on the matter and best practices for avoiding getting shadowbanned on Instagram or any other social network. Or is it just a conspiracy theory?

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Social Media Guidelines Hashtag Policies 144

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

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Communities Collaboration Statistics Lurker 221