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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

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How to Use Hashtags, Expand Your Reach and Develop Brand Awareness

Socialmedia.biz

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Hashtag usage can be extremely rewarding, but only when it’s done in a smart way.

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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community. Many government agencies have driven a ton of engagement by sharing images and information about their histories and communities.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. By publishing on their site, you’re introducing yourself to a new audience, and by inviting them to your site, you’re offering your readers a new perspective and voice. She can be found on Twitter at @lisaml15.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Will there be speakers I can really learn from at this conference? Case in Point: Event Marketing. presentation downloads, session video) after the event.

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11 Social Media Ideas for Small Businesses

Sprout Social

For instance, at Sprout we have a weekly Twitter chat that tackles relevant topics and challenges that social media and community managers face. One way to increase interest around your series is to make a branded hashtag. Come up with a theme or concept you can make into a recurring piece of content.

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Reimagining entertainment and the customer experience with social media

Sprout Social

Sprout Social’s Analytics and Publishing tools can fuel that ingenuity, surface those insights and help marketers bring new customer experiences to life. Tracking branded event hashtags like #VisibleXRedRocks can also help brands pinpoint what moments of the show resonated with attendees and apply those learnings to their next live event.