Direct Marketing Observations

JUNE 23, 2010

By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. He reads and comments on other blogs when he has time and he is thinking of starting his own blog. His customers are not on Twitter and Facebook. Tags: SMB social media Facebook Twitter marc meyer. Or are they?

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

JUNE 2, 2011

It’s not going to happen yet, but as I was made aware in a comment on a post I wrote about social media bubbles -&# there is a bubble, it’s just different&#. So with that assumptive comment in hand, which in hindsight I now agree with. I actually think so.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. What do you do about the athletes who dis another player or team via Twitter? There will be no good that will come out of this.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. What do you do about the athletes who dis another player or team via Twitter? There will be no good that will come out of this.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

NOVEMBER 2, 2011

Meaning I can set up a Twitter profile, A Facebook page, a YouTube video and a blog in less than a half hour. The kicker though is, that at that point NO ONE is reading your tweets, commenting on your wall, viewing your video or reading your latest blog post. How are you going to monetize that?

Press Release 152

Press Release Social Media YouTube Video 152

Direct Marketing Observations

OCTOBER 12, 2010

Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. The comments and reactions were, to say the least, quite emotional in a negative sort of way. They went off.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

MAY 22, 2012

Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. That’s the money shot.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

AUGUST 24, 2011

When you get comment spam from people who insist on hyperlinking their generic, lame, weak, comment to a no-follow keyword based signature, you know… and you ask “Did they really just do that&# ? There was a time where I hated hearing the comment, “Yea but there is no ROI in social&# ; Now? Case in point.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

APRIL 19, 2010

Do some of the following questions and comments sound familiar? Comment on YouTube. Comment on any blog anywhere. Upload music and comment on the music. Tweet on Twitter. and another would say “We have to&#. and still another will say, “We’re all overreacting&#. and you know what? Create a song.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JANUARY 7, 2010

I made a comment earlier to someone that it is really hard to find someone or people that have depth and breadth across the board. In fact this exact discussion took place at Social South late in the Summer by a pretty smart group of folks worth following on Twitter. Know how to comment on a blog and why.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

SEPTEMBER 1, 2010

It’s the purist in us that longs for those not so long ago days when we used to talk face to face, use Twitter the “right way&# , comment on blogs, and read newspapers…:). You see, Erika and I used to “chat&# all the time in the halcyon days of Twitter. Do conversations happen on Twitter?

Conversation 148

Conversation Social Media Course Twitter 148

Direct Marketing Observations

JUNE 21, 2010

But it was the comment below the video that bothered me. You gather tweets – with like, twitter search ? The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room. ooohhhhhh amazing !! You check the stats? of your websites ??? Sooooo impressed !

Posterous 131

Posterous Brand Monitoring Hashtag Hosting 131

Direct Marketing Observations

JULY 26, 2010

Do you remember the first time you got a blog comment? Or the first time someone followed you on Twitter. Connecting with new people who were your peers, and then having these really deep discussions through blog posts and comments or tweets on Twitter, took the power of social media for us and elevated it.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

JULY 12, 2010

Back then, comment spam and server farms did wonders for text based links and I was all over it. Let’s take an actual Twitter account for example with 2500 followers. Which leads to some really obvious questions: Why on earth would you want a company like this consulting on, creating, and or managing your Twitter program?

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

SEPTEMBER 30, 2011

In marketing, especially in the web world, there’s a sense that all we have to do is create a website, add that transactional back-end, create a Facebook page, a Twitter handle, and a blog site-and they will come. You have to be proactive in this new digital paradigm. You can’t wait for it to happen or you’re done.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

FEBRUARY 5, 2010

By providing weekly Twitter tips via email you can share best use, reports, case studies, trends, etc to show that it’s not intimidating. 5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. Show the benefits of why you need to join in. 3) On-going social media education !

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

APRIL 11, 2011

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? . . . . . . . . . . What does that mean exactly, to play it safe? Is that creating a Facebook page just to satisfy the critics and the bashers?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

MAY 3, 2010

If you allow members to digitally attack each other via comment threads, etc then you will end up with the same 4 people running your site like street dogs marking their territory on trees. To follow along and add your POV simply track #sm58 via any Twitter client or follow along via our LIVE page. via hashtagsocialmedia.com.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

JANUARY 19, 2010

Let us know in the comments if there is a better process that you have encountered. Please join us this week as Maggie Fox moderates our Tuesday #socialmedia chat at noon EST. You can follow along by watching #sm43 from any twitter client or simply from our LIVE page. Q3: How do you evaluate your responses to pick the best solution?

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

OCTOBER 6, 2014

Initially I thought it was amusing to see how middle school and high school students use Twitter and Instagram. The impact that comments and tweets have on those involved or affected; as well as those that are indirectly involved, is more precarious than first thought. It’s different, to put it mildly.

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

JANUARY 18, 2010

On January 8th Mark Zuckerberg the founder and CEO of Facebook made the following comment: If he were to create Facebook again today, user information would by default be public, not private… Here is the full blown article as found on ReadWriteWeb: Facebook’s Zuckerberg Says The Age of Privacy is Over.

Privacy 162

Privacy Social Networking Cost Facebook 162