Direct Marketing Observations

AUGUST 9, 2010

The first was instead of creating “a website&# we decided to create it in WordPress so that we would have the latitude to “turn on&# commenting for starters. During the development phase we ( the developer and I) decided to make the commenting more robust and so we decided to go down the path of Disqus. The good news?

Collaboration 170

Collaboration Social Media Disqus Consultant 170

Direct Marketing Observations

MAY 3, 2010

On the other hand, if you take the time to create baby steps of engagement like a simple “thumbs up/down”, share this, or even a one question “quick poll” your audience will begin to engage more. The event will begin with Q1 at noon eastern followed every 20 minutes with the next questions. This helps to establish trust as well.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

NOVEMBER 2, 2010

No longer do you get a chance to speak to prospects, they simply search online, visit the first few sites that come up, comparison shop through online and physical stores, review product ratings and comments. While purchase patterns have changed, so have expectations.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

JANUARY 7, 2010

I made a comment earlier to someone that it is really hard to find someone or people that have depth and breadth across the board. Know how to comment on a blog and why. In fact this exact discussion took place at Social South late in the Summer by a pretty smart group of folks worth following on Twitter. Soft listening skills.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

NOVEMBER 17, 2011

Maybe a better questions is whatever happened to the social media snake oil folks? Look, we all want to hit that home run of a post that gets commented on and shared out the wazoo. Maybe it’s that whole I’m livin in the bubble thing goin on. I’m not sure. But those types of posts were easy to write and easy to read.

Social Media 162

Social Media Content Banking Blogger 162

Direct Marketing Observations

FEBRUARY 15, 2010

You quickly determine there is no way to manually search every blog post, tweet or comment on the web so you turn to automation. Katie, affectionately known as the “queen of measurement”, spends most of her day answering these questions for her customers. So let’s focus a minute. That’s where this week’s moderator Katie Paine comes in.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

APRIL 19, 2010

Do some of the following questions and comments sound familiar? Comment on YouTube. Comment on any blog anywhere. Upload music and comment on the music. and another would say “We have to&#. and still another will say, “We’re all overreacting&#. and you know what? They can: Text with their phone.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JANUARY 19, 2010

Possible organization by Purpose/Goals, Criteria, Timelines, Vendor Questions / Responses, initial cost estimates. Let us know in the comments if there is a better process that you have encountered. This week’s topic and specific questions include: Topic: The Social Media RFP: How to Get the Best Results.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

JULY 12, 2010

Back then, comment spam and server farms did wonders for text based links and I was all over it. Which leads to some really obvious questions: Why on earth would you want a company like this consulting on, creating, and or managing your Twitter program? I was the one gaming the system. But a funny thing happened.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

OCTOBER 6, 2014

Not much different than what adults and companies do, but what one has to question though, is the impact. The impact that comments and tweets have on those involved or affected; as well as those that are indirectly involved, is more precarious than first thought. The ripple effect. Either way, that’s unacceptable.

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

SEPTEMBER 20, 2011

.’s recent research , consumers are seeking out product information and reviews; they’re interested in both the good and the bad since 80 percent of respondents look at negative comments and 87 percent of respondents look at positive comments with the biggest growth area for purchasing decision information being blogs.

Forums 148

Forums Research Buy Compete 148