Dave Fleet

MARCH 22, 2011

A few weeks ago Facebook introduced its new Comment Box plugin, allowing companies and individuals to connect comments on their owned properties to their Facebook presences. By leaving the ‘Post to Facebook’ box selected, your comment will be published to your Facebook profile in addition to Financialpost.com.&#.

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Privacy System Comments Issues 333

Dave Fleet

SEPTEMBER 21, 2011

Information was not published often enough (14 percent). Despite this, there’s no mention of these details on the post or comments; just an assumption that the numbers are correct. Interesting, useful data. This follow-up chart in the post, however, is next to useless.

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Statistics Sample Samples Aggregator 283

Dave Fleet

JULY 26, 2010

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. thanks for the suggestions in the comments!). Comment Policy. But where to start? Here are 57 61 great social media policy templates and resources to use when building your own. Mayo Clinic. Mayo Clinic.

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Policies Resources Liveworld Social Media 419

Dave Fleet

JUNE 28, 2011

Yesterday I published a post (ok, fine, a rant) about people who sling unconstructive criticism at others and the effect it has. Several people seemed to take that to mean that I think all criticism is bad, or that we should avoid commenting on other posts.

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Construction Publishing Organization Company 350

Dave Fleet

SEPTEMBER 14, 2011

You need to figure out your company’s voice; your rules of engagement (and several companies have published their verisons; here are 57 sets of social media guidelines and resources to get you started). Let me know what you think in the comments below. If they don’t trust you, they want nothing to do with you.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? ” This idea is similarly ridiculous.

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Influencer ROI Metrics Klout 321

Dave Fleet

NOVEMBER 22, 2010

When you publish new content, monitor regularly for reactions and respond to them. When you comment on a blog post, subscribe to the comment stream so you can see if anyone posts follow-up questions. When you ask a question on Twitter, respond to people who reply. Two-way interaction is here to stay.

CPM 413

CPM Comparison Diagrams Sentiment 413