Twist Image

MAY 15, 2011

The Marketing industry only has a handful of true innovation legends. " In 1993 they founded their own consulting company, Peppers & Rogers Group , to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make Marketing more effective. online social network.

Social CRM 85

Social CRM Marketing Groups Groups 85

Pixlee

JUNE 19, 2017

As the ‘social influencer’ industry has continued to develop, tracking and measuring influencers with specific key performance indicators (KPIs) has also evolved. Visibility: Pay attention to website tracking and use social listening to track organic conversations about your brand. The Impact of Influencers.

ROI 40

ROI Influencer How To Marketing 40

Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. It includes embedded comments (maybe you left one) and a handy thumb up/down function.

Case Study 141

Case Study Study Social Media Repository 141

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Social media is a great way to make more in-real-life contacts. Let your readers know!

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Just leave a comment below about who influenced you and why and you could win.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. It’s this focus on “media&# rather than “social&# that could doom this industry eventually.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. As you know better than I, we are in the early innings of social media. Okay folks, the comments are yours. Change takes time. Im Jay Baer.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

JULY 27, 2010

Whether it’s finding other people in your company to contribute an occasional post, recruiting guest bloggers from within your industry, or encouraging your customers to let you interview them for a podcast, make finding and supporting new content creators a mandatory part of your content marketing strategy. The comments are yours.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

agora pulse

JUNE 22, 2020

Engagement: If you manage all social media comments and messages in one place, you can save time and improve consistency. Monitoring: When you follow threads about your brand and industry, you can join the right conversations at the right time. 9 Essential Social Media Dashboard Features. Ad comments management.

Features 147

Features Social Media Social CRM Social Media Management 147

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Thanks for comment Kyle.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. What have you seen in the social media world lately that’s excited you? (I’m Comment away! The way Donovan McNabb hates T.O. Im Jay Baer.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is optional It doesn’t matter what the demographics of your customers are. It doesn’t matter what industry you’re in. What other social media fallacies do you have?

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 1, 2010

Unfortunately, they've never acknowledged, commented, tweeted, or called. link] Nathan Hangen I take issue with this post because sounds like social media elitism and uses the kind of language that drives a wedge between the industry and the people that need our help. Is the criticism fair? Is the criticism fair?

Social Media 120

Social Media Content Analysis Sports 120

agora pulse

OCTOBER 28, 2020

Customer relationship management (CRM) tool that organizes all comments and messages from a single user in one screen—so you can build on past conversations. You’ll want to know the ROI of your social media marketing efforts. Competitive benchmark tool that lets you compare your brand’s metrics against industry peers.

Social Media Management 105

Social Media Management Tools Social Media Aggregator 105

Hootsuite

SEPTEMBER 16, 2022

This can be especially important for large teams or organizations in regulated industries. With some tools, everyone can work on social posts, but only senior team members can approve them to go live. Social media monitoring tools are software solutions that allow you to understand what people are saying about you online.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

MARCH 3, 2010

Take a look at this a business model that we are developing: [link] This blog post is a thinly veiled application that my firm is building for a variety of clients from Corporate Jets and Banking to Education industries. You are right on target when you say things like “Integrating Social Media into the business plan&# That’s it.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

OCTOBER 15, 2015

Assuming that your company is not the first service they’ve used within your industry, learn the defaults of the previous companies they worked with and use these shortcomings to better your own service and hone your strengths in a highly saturated marketplace.

Tools 60

Tools Marketing Engagement Education 60

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. .&# It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Thanks so much for the commenting. type link:www.(competitorURL).com

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? What’s the client/competitor/industry name(s)? What about you?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Will look forward to the next one… Jonny Stark Wow, quite a few comments on here already! Switch PR for almost any people-facing industry and you'd get similar results, unfortunately.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

APRIL 15, 2010

Your feedback, comments, and support are what keep me doing this. Is Your Company in the Content Marketing Industry? photo by AMagill ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Why You Should Use a Content Rationale Report Why D.I.S. And guess what? Consider a company like Kodak.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Im Jay Baer.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

JULY 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Im Jay Baer.

Social Media 150

Social Media Strategy Consultant B2B 150

The Realtime Report

DECEMBER 10, 2012

The “Social Customer Service Race” Study. Brands must use social customer relations management systems to find and prioritize social media comments and help requests in real time. The questions fell into 5 categories: Urgent, or I need help right this second. Positive (“thank you!

Brands 193

Brands Twitter Study Social CRM 193

Keyhole.co

JULY 9, 2023

Pros Comprehensive media monitoring across various sources, helping you stay updated on brand mentions and industry trends. Actionable insights and analytics to track social media engagement, campaign performance, and measure impact. This helps you stay on top of brand conversations, industry trends, and competitor analysis.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

agora pulse

JULY 14, 2020

To simplify your engagement strategy , you need a convenient way to handle mentions, replies, comments, and DMs. To streamline your Twitter engagement strategy even more, make sure the social media dashboard you choose allows you to reply as quickly as possible. What if you could spend less time on engagement with better results?

Tools 97

Tools Twitter Social Media Management Team 97

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

AUGUST 26, 2010

It’s also very handy for easy archiving of historical social mentions (lawyer types or readers working in regulated industries should take note of that feature). It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Your problem isn’t social media negativity.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

JULY 22, 2010

Please let me know by commenting below! link] Yael Davidowitz-Neu Great point and thanks for commenting! I completely agree – as larger firms hold out on fully investing in social channels, this creates a very significant opportunity for smaller firms to gain a first-mover advantage in the social space.

Social Media 129

Social Media Strategy Influencer Case Study 129

Socialmedia.biz

JULY 14, 2016

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too. Let me know what you think in the comments! OK, now on to tools. BaseCamp 2.

Influencer 60

Influencer Tools SM2 Marketing 60

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. Tying Together Social Media and Corporate Social Responsibility Do You “Like&# How I Look In These Jeans?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 15, 2010

It doesn’t matter what industry you’re in, you have interesting stories to tell. Finding and sharing them is the first step toward social media success. Finding and sharing them is the first step toward social media success. link] jaybaer Excellent, excellent comment. Amanda Good comment Simon.

Social Media 165

Social Media Strategy Social CRM Consultant 165