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Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. Let me know what you think in the comments below.

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What is Social CRM and How to Make It Work for You

Oktopost

There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. Social CRM: What Is It? Source: Cloudave ).

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Knowing whether to respond to or ignore negative comments on a blog?

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Streamline Social Efforts with Facebook Ad Comments in the Smart Inbox

Sprout Social

As people interact more and more with ads across social platforms, the ability to monitor and engage with comments on ads—similar to how you would on organic posts—is essential to a successful brand strategy. Simplify Social Efforts in the Smart Inbox. Getting Started with Ad Comments Inside Sprout.

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How (and why) to post to Instagram from PC or Mac

Sprout Social

After your image is ready and you’ve selected the account you want to post to, you can schedule your first comment, along with hashtags, and tag up to 20 users. Plus, you can prepopulate the First Comment with relevant hashtags to increase your reach. Social CRM. Post scheduling. Image editing.

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Weekly Roundup: Problem Solving

Waxing UnLyrical

The Complicated Problem of Social CRM. Why: Social CRM isn’t always as easy to set up as it sounds. Please share in the comments below. Why: In this WUL classic, I examine whether PR pros and firms themselves are the main source of negative public perception of PR in general. Frank Strong shares his ideas.

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Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Acquired by. Jive Software. January 2010. February 2010.

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