Webbiquity SMM

FEBRUARY 2, 2015

With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. If your primary demographic is women and your site relies heavily on images and graphics, you should allocate resources to Facebook, Instagram, and Pinterest.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

JUNE 11, 2012

The social media giant recently launched a pilot program in New Zealand that allows users to pay to ‘highlight’ a post, meaning that it will appear near the top of friends’ News Feeds and remain their longer, even if it doesn’t receive the clicks, comments, and ‘Likes’ that usually push a popular post to the top.

Tumblr 100

Tumblr Facebook Apparel MySpace 100

Webbiquity SMM

NOVEMBER 16, 2010

Tag them on social bookmarking sites. Thoughtfully and non-promotionally comment on your influencers’ blogs and/or LinkedIn discussions. Subscribe to the comments for this post? Follow them on Twitter. Subscribe to their RSS feeds in a reader. Join the same LinkedIn groups. Listen to what they are saying before jumping in.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

APRIL 11, 2012

So while certainly not a scientifically valid sample, the findings about social media use among these 10 companies are nevertheless telling: • Two of the vendors’ websites have no social media buttons/icons/links at all, and three have only a limited social presence on their sites (e.g. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

NOVEMBER 16, 2018

But sometimes it’s incredibly frustrating to craft perfect social media posts, and schedule them at the optimal times, yet still get no likes, comments, pins, retweets, or shares on them. So, how do you get your audience to comment on your social media posts? How do you earn those retweets and shares?

Engagement 147

Engagement Social Media Survey Hashtag 147

Webbiquity SMM

OCTOBER 5, 2010

Dirk Singer uses data from an ExactTarget study to show that “US Twitter users in April 2010 were far more likely than general Internet users to post to forums (75% vs 25%), blog (72% vs 14%), comment on blogs (70% vs 23%) and post ratings / reviews (61% vs 20%). Top 20 Sites to Improve Your Twitter Experience by Mashable.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

OCTOBER 29, 2012

But it may also be sent to specific journalists and bloggers, who need to be followed up with, shared socially, and have any questions or comments responded to. Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads). How much website traffic did it drive? How many conversions?

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

JANUARY 15, 2013

Commenters note that Facebook could certainly do something to make this process easier, but the method here does work. Facebook Upgrades Small Business Site by MediaPost. .” How to Add A Twitter Tab to Your Facebook Page [Quicktip] by Hongkiat. Nine Ways To Improve Your Facebook Engagement and ROI by MENGonline.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

MARCH 21, 2012

Larry Brauner shares 10 tips for maximizing LinkedIn social networking success, among them: put significant time and thought into your profile, utilize keywords, “join every relevant LinkedIn group,” comment when you have something valuable to add, and most importantly (for any social network)–keep at it.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

JANUARY 9, 2012

of online adults creating 80% of the posts, comments, rating—they are small in number, but strong in power when it comes to influencing others.” Noting that unlike other social networking sites, Twitter is an “open-format chat setting that invites communication and connections with anyone who happens by.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Social Media Strategy Guides.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

SEPTEMBER 22, 2015

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. Which are most worth investigating and investing in? for competitive research. More than 60% of U.S.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

SEPTEMBER 19, 2012

“Buddy Media found that brand fans are more willing to comment when asked a question, especially if the question begins with ‘where,’ ‘when,’ ‘would’ and ‘should.’ ‘Why’ has both the lowest ‘like’ and comment rates and may be seen as intrusive and/or challenging.”

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

JANUARY 10, 2011

Scott Meldrum (again) suggests rewarding loyal fans and customers, targeting your wall posts (see John Haydon’s post above), and responding promptly to questions and comments among other methods to encourage repeat visits. And some of the comments following this post are possibly even more thoughtful enlightening than the post itself.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

APRIL 23, 2013

Content marketing guru Joe Pulizzi presents a fascinating history of content marketing, from cave paintings and 19th-century “customer magazines” through the emergence of corporate blogs, business video, microsites, and the proliferation of content marketing sites, books and resources. What sources are driving the most traffic?

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

FEBRUARY 7, 2012

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 The always insightful Shelly Kramer comments on recent research showing that more CEOs are starting to embrace social media. hours to 6.3 for the year).

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

DECEMBER 19, 2017

Interactive Content: Three experts predicted greater use of interactive content like online calculators, surveys, and quizzes, as well as infographics (or interactive graphics, like this one on martech tools ) in order to keep site visitors engaged. “Marketers are increasingly data-focused and data-driven.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

APRIL 29, 2014

In this highly bookmark-worthy post, Eric Wittlake details almost two dozen options for paid content distribution, from advertising on the large social networks to content distribution services like Outbrain and Taboola to native advertising and sponsored posts on B2B publication sites. ” Getting less traffic from Google?

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

MARCH 6, 2012

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. ” The solution?

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

APRIL 8, 2014

On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands.

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Not sure how to navigate through various social media sites? 10 Tips for Using Social Bookmarking Sites Effectively by Online Social Networking.

Social Media 200

Social Media Tools Strategy Tips 200