Janet Fouts

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Marketers are freaking out about Facebook

Janet Fouts

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. ” “By focusing on bringing people closer together — whether it’s with family and friends, or around important moments in the world — we can help make sure that Facebook is time well spent.”

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Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.” IF you search for products on Facebook.

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Getting real engagement on your Facebook page

Janet Fouts

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. Quit marketing.

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Marketers- Stop multi-tasking social media

Janet Fouts

We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. Efficient right?

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Are Google+ Business Pages Replacing Facebook Pages?

Janet Fouts

So you might think my position would be that Google+ is the be-all end-all social media network for business and people should be pitching their blogs and Facebook pages out the window in favor of Google+. This includes the CEO, the marketing team and your engineers. Post URLs here with a short comment or two. Customer support.

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There Is No Free Social Media For Business

Janet Fouts

Blogs were in their infancy and we used bulletin boards and comment streams on posts to communicate with our user-base and we loved every second of it. Businesses flocked to both networks and created free accounts to market their wares as well as paying a nominal fee to get their content in front of interested users.

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Have we got our head in the clouds about the value of online community?

Janet Fouts

I had a very interesting conversation with a Facebook application developer today. We were talking about how to build community on a Facebook page and whether or not that’s really even possible. We were talking about how to build community on a Facebook page and whether or not that’s really even possible.