Nine Benefits of Using Social Proof in Marketing
Webbiquity SMM
NOVEMBER 8, 2022
Consumer comments have (often far) more weight than paid ads. ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos. Image credit: Karsten Winegeart on Unsplash.
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