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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.

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Top 50 USA Web Properties for April 2009

Bill Hartzer

comScore, Inc. They do this every month, and it’s based on data from their comScore Media Metrix service. Here is the data for April 2009: Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) Table 2 comScore Top 10 Gaining Site Categories* by Percentage Change in Unique Visitors (U.S.)

comScore 103
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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. Something that Facebook mastered on its way to becoming a dominant mobile advertising network. It’d be great to hear from you in the comments. And the company is also making strides with older generations.

API 40