Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Click To Tweet.

Campaign 150

Campaign Marketing B2B Conference 150

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools.

Tools 84

Tools Sentiment Hubspot Price 84

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. A content calendar is a framework used to effectively manage your content marketing program.

Content 81

Content Collaboration Project Template 81

Sprout Social

DECEMBER 29, 2022

Promoting seamless cross-functional collaboration? It’s time to invest in project management software to help you plan, coordinate and execute your team’s work at a higher level. The benefits of project management software. Project management software helps keep teams organized and on track. monday.com. monday.com.

Collaboration 99

Collaboration Software Project Tools 99

Hootsuite

MAY 6, 2024

With this type of software, you can manage and reply to all types of social interactions. It also features social media scheduling, in-depth analytics, automated reporting, and easy social listening — everything you need to handle your social media marketing and customer service from one place. Book a Demo What is a social inbox tool?

Tools 78

Tools HootSuite Team Social Media 78

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space.

Reddit 100

Reddit Hubspot API Reputation 100

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Source: Hubspot. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing?

B2B 59

B2B Influencer Marketing ROI 59

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Social media has also become a significant driver for news, business operations, sales cycles and marketing. Today’s PR professionals are digital multi-hyphenates who require a diverse skillset.

Statistics 104

Statistics Skills Analytics Press Release 104

Sprout Social

MAY 20, 2021

For example, the team at Fellow uses their own collaboration software to welcome new hires and get them started. Incorporate your employees as part of your marketing strategy (think: employee spotlight posts). For example, HubSpot’s healthy workplace includes hammocks, healthy snacks and a spin bike room.

Engagement 127

Engagement Survey How To Collaboration 127

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. The ROI is insane.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

Analytics 84

Analytics Conversation Brands Sentiment 84

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

Data 159

Data Vimeo Badge Hubspot 159

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. When your B2B marketing technology is in step with the evolving social commerce landscape, you can more meaningfully engage with your customers. Social CRM can help you find and collaborate with your brand’s biggest fans and advocates on social media.

Social CRM 96

Social CRM B2B How To Patterns 96

Writtent Blog

OCTOBER 7, 2013

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” Google Docs is free, easy-to-use, and designed for collaborative editing.

SocialCast 111

SocialCast Tools Price Collaboration 111

Writtent Blog

SEPTEMBER 3, 2013

Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. HubSpot’s annual gathering, held in Boston, drew an astounding 5,300 marketing professionals from 34 countries worldwide. Inbound Marketing. What do these factors have to do with inbound marketing?

Conference 72

Conference Marketing Hubspot Metrics 72

Hootsuite

AUGUST 30, 2021

If you’re actively marketing your business, you need an equally active customer service program. In this post, we’ll explore how customer service software tools can help automate, organize, and simplify your customer service efforts. What is customer service software? Why use customer service software?

Software 121

Software HootSuite Hubspot Small Business 121

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 100

Tools HootSuite Price Marketing 100

Hootsuite

JULY 13, 2023

It also offers a range of features designed to help teams collaborate and stay organized, such as team dashboards, task assignments, custom approvals, and automated workflow processes. Sprout Social Source: Sprout Social Sprout Social is a social media management software designed to help brands build a smart social media presence.

Comparison 76

Comparison HootSuite Hubspot Price 76

Sprout Social

APRIL 28, 2022

There’s no shortage of software out there. And so corporate communications tools represent the software and apps that stakeholders use to manage the interactions above. This includes employees, folks at the C-level and other internal collaborators (think: freelancers or contractors). The problem? Team chat tools.

Team 90

Team Tools Hubspot Collaboration 90

Hootsuite

AUGUST 22, 2023

But when you’re using Instagram as part of a marketing strategy (ahem, to make money ), proper planning and tactical organization is required. Instagram planners offer the best tools for success, and often save social media marketers and community managers hours of valuable time. #1 1 Social Media Tool Create.

Instagram 64

Instagram HootSuite Hubspot Marketing 64

Hootsuite

AUGUST 17, 2023

Good for: Small businesses and startups, content creators, marketing professionals. Sprinklr Sprinklr is a unified platform for managing social media, customer care, marketing, and other aspects of the customer experience. HubSpot analytics track metrics such as engagement, reach, clicks, and conversions. Pricing: On request.

Comparison 77

Comparison HootSuite Hubspot Social Media Management 77

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

HootSuite 107

HootSuite Brands Price Collaboration 107

Hootsuite

AUGUST 14, 2023

There are so many different tools out there, ready to help you schedule social content , monitor brand sentiment , share insightful analytics , or collaborate with your team. We’re here to help play matchmaker, with this list of the best Later alternatives and Later competitors on the market in 2023. See full pricing here.

HootSuite 67

HootSuite Social Media Management Price Hashtag 67

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Keep reading to find out what you need to know when choosing an enterprise social media management software. 3 things you need to know before choosing enterprise social media management software.

Organization 78

Organization Social Media Tools Hubspot 78

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. No two businesses are the same and no two social media marketing strategies are alike. Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

JANUARY 30, 2020

The SaaS (software-as-a-service) space is anything but static. In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Sounds like an understatement, right?

Strategy 96

Strategy Marketing Case Study How To 96

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108

Marketing Diagrams Skills How To 108

Hootsuite

JULY 17, 2023

A good tool can help you work faster, create better content, collaborate with your team, analyze your results, and plan for the future. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Social Media 71

Social Media Tools HootSuite Price 71

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. But as we approach 2021, it’s safe to say that those days are ancient history — and both flow through the marketing river together. Select your social platforms. Determine what type of content to publish.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Buffer Social

AUGUST 8, 2017

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. We have a suite of products for publishing , engagement , analytics , and team collaboration.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 221

Content Marketing Loyalty Collaboration 221

Buffer Social

AUGUST 26, 2019

Or if you already have an agency on board, then hopefully some of our examples will inspire your next collaboration. We’ve always done our social media marketing in-house at Buffer, so it’s easy to forget just how common it is to have an agency help out with one or more parts of the social media experience. . The list goes on and on.

Social Media 64

Social Media How To Marketing Project 64

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50