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Why are more companies seeking group leadership coaching? Because it works!

Janet Fouts

In part to save money, but also to create an internal environment where the team learns together and collaboration happens more fluently. Others use a coach to brush up on specific skills, seek a promotion, transition to a new role, identify ways to handle a situation with a boss or co-worker, or work on interpersonal skills.

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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

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From Social Sharing to Creative Collaboration

Social Media Marketing

From advertising to customer service and from human resources to corporate giving, news travels at the speed of now --and the conduit through which it travels is the group that used to be quaintly referred to as "the common people." The collaborative mindset is gradually beginning to be applied to production and not simply to consumption.

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Press release: B2B Marketing launch Propolis online community for marketers

Socialmedia.biz

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. Propolis is a community in which marketers can tap into what their B2B peers and experts are focused on. .”

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AI in marketing examples: How CMOs are leading teams into a new frontier

Sprout Social

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

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How to Become a LinkedIn Top Voice or Community Top Voice

Buffer Social

The networking platform is doubling down on skills, experience, and a bit of leg work in the Top Voices program.   You may have heard of the LinkedIn Influencer program — an elite group of LinkedIn creators handpicked by the platform as the preeminent thought leaders in their industry.

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Industry certification a must for social media career success

Sherrilynne Starkie

The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. And all too often, these young professionals come up wanting when it comes to social media skills. It depends on which particular skills you want to develop, but I feel it’s important to start with the basics.

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