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Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

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10 Strategies of Push-Pull Marketing for Your Online Business

Idaconcpts

Establish active forums. Having forums on your site is a terrific way to get people talking about your products, your service and your brand. You can use third party forums to start this conversation as well but launching and growing your own forums is more effective for marketing. Press releases.

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How to build a competitive analysis report with examples and tools

Sprout Social

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry.

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How to use social listening tools for business-wide success

Sprout Social

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. What power!

Tools 87
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3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.

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Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Module 1: The 7 steps of social media Engagement . Nine Steps of a Social Media Strategy.

Course 102
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How Much Social Listening Should I Really Do For My Clients?

agora pulse

Analyze Campaigns – If you are issuing press releases or campaigns then you need to monitor the public reaction. Social listening helps you to keep track of what your industry influencers are saying and gives you opportunities to jump in and join key conversations. Keywords or hashtags that are relevant to your industry.