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From Social Sharing to Creative Collaboration

Social Media Marketing

A Sharing Economy The early part of the 21st century might be called the age of social media --though perhaps the era of sharing might be an even more appropriate description. The Power of Collaborative Consumption The personal arena is by no means exempt from this modern paradigm shift, however.

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Using Social Media For Sustainability: WiserEarth Does It, And Well

Waxing UnLyrical

As the name goes, WE is actively helping a global movement of people and organizations working toward social justice, indigenous rights, and environmental stewardship to connect, collaborate, share knowledge, and build alliances. Image: cambodia4kidsorg via Flickr, CC 3.0. And either way, why?

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How Social Media Makes The World A Better Place

Waxing UnLyrical

Would you agree that social media is faster than seismic waves? To me, this incident exemplifies how badly we are hooked on social media. That said, is social media all that bad? Multiple instances in the recent past tell us that social media platforms like Twitter and Facebook have become lifesavers.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265
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Autumn Transitions

Adam Cohen

Around this time in 2007, I started exploring how clients could benefit from leveraging social media to build and enhance relationships with customers. I have joined Fleishman-Hillard as SVP of Digital and Social Media and as a Partner in the Boston office.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

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Choice of Form: Two Legal Seminars As Social Media

Techipedia: Tamar Weinberg

I’m taking two seminar courses at school this term, and they each resemble a particular form of social media. And I feel a certain solidarity/friendship towards them — including towards Professor Macdonald — as fellow travelers who’ve experienced something in common. is to web 1.0.