Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 123

Skills Sentiment Team Press Release 123

Social Media Strategies Summit

FEBRUARY 13, 2020

The tactic of using social ads to promote their “gated content” and drive lead generation may seem commonplace now, but Hubspot leveraged this tactic early on – helping them position themselves as the go-to destination for marketing resources like content calendars, the latest trends, and free webinars. Source: Slack Twitter.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient. And don’t forget about social listening.

Features 96

Features Social Media Curation Geotagging 96

Keyhole.co

MAY 3, 2023

Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content. Qualitatively, by monitoring who’s interacting with your hashtag, you can start to build a profile of your audience, and then continue to evolve your content to suit their needs.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Hootsuite

NOVEMBER 2, 2020

Here’s how to use YouTube analytics on desktop and mobile. How to see YouTube analytics on mobile. Toggle between Overview, Revenue, Discovery, Audience, Interactive Content, and Playlists. Use these insights to inform your content and community management strategies. Get real results after one month. Tap YouTube Studio.

Metrics 145

Metrics Analytics YouTube How To 145

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. This targeted approach helps improve the quality and relevance of your content, leading to higher engagement rates.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Guide multiple departments.

Examples 97

Examples Template Templates How To 97

Sprout Social

MARCH 17, 2020

Collaborative inbox tools like Message Completion , Tasks and Collision Detection. Sprout’s mobile apps (available on iOS and Android ). Use Pause All to stop scheduled content. A common consideration for social media managers during times of uncertainty is whether to continue publishing regularly scheduled content.

Features 94

Features Brands Library Team 94

Keyhole.co

SEPTEMBER 12, 2023

Content Scheduling and Publishing Tools Planning and publishing bulk content at the right time is a task of precision. Moreover, the content queue must be cohesive and complement the chronology. It will eliminate your stress by automating the whole process and ensuring timely content publishing.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

MARCH 30, 2023

A new era in AI innovation We’re in the middle of an AI step change that will advance software more dramatically than past shifts, like the introduction of graphical user interfaces (such as Windows and Mac) or the move from desktop to mobile computing. Machine learning quietly showed up in mainstream software over the last decade.

Software 112

Software Training Energy Team 112

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. ” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. Make the most of organic content that showcases your brand in a great light.

Twitter 129

Twitter Tips Influencer Hashtag 129

Keyhole.co

NOVEMBER 9, 2023

It is often used on social media, where Influencers create content related to products or services and share it with their audience. The effectiveness of influencer marketing depends on the right influencer, the authenticity of the collaboration, and the alignment of the brand with the values of the influencer.

Metrics 52

Metrics Influencer Campaign CPA 52

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Price: Custom. Reputation. Price: Custom.

Tools 52

Tools Social Media Sentiment Price 52

yMarketingMatters

DECEMBER 6, 2015

Interactive content is gaining popularity on Facebook, and these new slideshows are lightweight and accessible to people in most countries, even in high-growth markets. The new Google+ puts Collections and Communities in focus, making Google+ simpler and more mobile friendly. Sign up HERE to get my blogs directly to your inbox!

Social Media 100

Social Media Sentiment Study Advertising 100

Pixlee

JANUARY 4, 2021

Before 2020, the focus was overwhelmingly on the on-the-go consumer with mobile being the predominant virtual medium. Consumers want 100% of their content delivered online. . In the end, the virtual race saw the best engagement metrics Cotopaxi had seen, a boost in audience size, and skyrocketing sentiment from fans.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Oktopost

MAY 11, 2020

People are still shopping from their mobiles and businesses are still closing deals over video-calls. Data and sentiment gathered from social media can provide a litmus test of sorts to discern in which direction the proverbial wind is blowing. . Some social media content production tasks may need to shift hands. Operations.

Social Media 77

Social Media How To Social Media Management Organization 77

Harp Interactive

OCTOBER 9, 2009

Couple your email newsletter content with additional website content on a blog for improved commenting. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw.

Social Media 232

Social Media Press Release Marketing Widget 232

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

JULY 31, 2019

In addition to creating new content for your social, you can engage with incoming messages in Sprout’s Smart Inbox, which pulls together incoming content from Twitter, Instagram, Facebook and LinkedIn. Download the Sprout Social mobile app. The importance of social media sentiment analysis (and how to conduct it).

Team 80

Team Notification Report Metrics 80

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Hootsuite

MAY 23, 2023

Let’s nail your digital content with content creation tools! Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. See what we did there?

Tools 108

Tools HootSuite Content Meme 108

Keyhole.co

MAY 2, 2024

However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. After tracking them, you need to analyze the sentiment of these conversations – whether they perceive your brand as positive, negative or neutral.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Sprout Social

DECEMBER 5, 2023

Table of Contents What is reputation management software? Brands can take advantage of Sprout’s review management, social listening and sentiment analysis features to monitor their brand’s online reputation at all times. However, gaining access to the feature on sentiment analysis requires a pro plan that costs more.

Reputation 94

Reputation Software Tools Sentiment 94

Keyhole.co

DECEMBER 12, 2023

One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports. Find out when your audience is the most active, share reports, and collaborate with your team and clients on this end-to-end social media solution.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Sprout Social

JANUARY 29, 2024

Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. An online reputation management strategy powered by routine sentiment analysis can help you make sense of the many factors that contribute to your business’s reputation across the web.

Reputation 115

Reputation Review Sentiment Software 115

Buffer Social

AUGUST 29, 2022

Buffer currently enables you to plan, create, and schedule content to the following channels: Instagram. The beauty of Buffer is that you can manage and share content to multiple channels in one place - whether it’s tweets, stories, pins, or TikTok videos. Google Business Profiles. Think of it as a conveyor belt for your posts.

Features 84

Features Sentiment Analytics Statistics 84

Sprout Social

DECEMBER 20, 2023

Which means you need a tool that enables collaboration between your teams—ideally with AI capabilities to speed you up too. Features like the campaign planner and tags take the guesswork out of reporting on content and campaign success. Strong innovation Marketers move at the speed of social.

HootSuite 104

HootSuite Brands Price Collaboration 104

Sprout Social

JULY 12, 2023

AI customer service is the use of AI technologies like machine learning, natural language processing (NLP) and sentiment analysis to provide enhanced, intuitive support to current and future customers. Analyze customer sentiment Customers are spoiled for choice and difficult to hold onto. What is AI customer service?

Sentiment 89

Sentiment How To Analysis Team 89

Hootsuite

FEBRUARY 18, 2022

Time-saving workflows: We’re helping you increase efficiency, productivity, and collaboration. Find this update in Hootsuite’s desktop version and mobile app. Track the success of your posts with upgraded link settings on mobile. Use improved sentiment accuracy in your decision making. Select where your ads are seen.

HootSuite 112

HootSuite Advertising Analysis Campaign 112

Keyhole.co

NOVEMBER 19, 2020

Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. You’re also able to access your data via Digimind’s mobile app. is an all-in-one social management tool that helps you plan your content calendar and manage your inbox across different platforms.

Tools 98

Tools Social Media Sentiment Price 98

Hootsuite

SEPTEMBER 16, 2022

A social media scheduling tool is a software solution that allows marketers to create social content in advance and schedule it for automatic publication at a specified time. But third-party tools provide greater flexibility, functionality, and the ability to schedule content for multiple social accounts from one dashboard.

Social Media 134

Social Media Tools Marketing Analytics 134

Webbiquity SMM

JULY 24, 2018

promote the brand through creation and distribution of share-worthy content. Other common features include: competitive benchmarking; ability to identify top influencers and brand advocates; follower growth tracking; content / campaign performance measurement; and. content performance reporting.

Tools 170

Tools Social Media Netvibes Lithium 170

Oktopost

OCTOBER 26, 2020

Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat. Content publishing and optimization features. One social media manager said their favorite benefit is “the Content Suggestions Search by Topic. Clearly, your buyers are now all over social media.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Hootsuite

MARCH 2, 2021

Then, follow these steps to check analytics on desktop and mobile. On mobile: 1. From your profile, you can also tap Business Hub to see how your content is performing. High Pin impressions are a good sign that your content is on-trend, or that your hashtags, keywords and timing worked well with the Pinterest algorithm.

Analytics 145

Analytics Tools HootSuite Tips 145

Keyhole.co

MAY 12, 2023

Create content religiously Creating positive content about yourself or your brand can help push down any negative results that may appear in search engine results. This can include responding to comments, sharing user-generated content, and hosting giveaways or contests.

Reputation 52

Reputation Tools Sentiment Review 52

Keyhole.co

APRIL 26, 2023

You can dive deeper into the kind of products, content, and copy that resonates with them the most by looking at your engagement rate, mentions, and social shares. Track your performance over time Not only can you track your content performance at the level of individual tweets, you can also track your overall account performance over time.

Analytics 52

Analytics Twitter Data How To 52

Hootsuite

NOVEMBER 13, 2019

Generation Z isn’t content to simply post about causes they believe in. Due to the increased level of mobilization made possible by technology, Gen Z doesn’t distinguish between friends they have “in real life” and friends they have on the internet. They prefer mobile. They put their money where their values are.

Marketing 111

Marketing Survey Mobile Trends 111