Buffer Social

AUGUST 29, 2023

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. How we work together How we collaborate as a team has evolved a lot over the years, and it’s still changing regularly.

Collaboration 85

Collaboration Template Templates Team 85

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The company also recorded a whopping $2.2 But today, Airbnb boasts 7.7

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 94

Analysis Report Examples Tools 94

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the company—rather than be disrupted by it?

Team 113

Team Examples Marketing Training 113

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. Holiday product Guides are excellent examples of how you can position your products around an exciting moment. Use place Guides to spotlight specific locations important to your community. Indiana University.

Examples 103

Examples Instagram How To Curation 103

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Focus on community engagement.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. FlipTheSwitch. LearnOnTikTok. Partner with creators and influencers.

Examples 142

Examples Campaign Tips UGC 142

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through. How do they do this?

Brands 148

Brands Marketing Real Estate Collaboration 148

Social Media Strategies Summit

NOVEMBER 30, 2022

Francis Bourgeois is a great example. That made him an ideal, if surprising, choice to promote the brand collaboration between Gucci and The North Face. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers.

Campaign 304

Campaign Brands Influencer Collaboration 304

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. To encourage social responsibility, create a culture of giving back to the larger community. Create an employee advocacy cohort.

Organization 132

Organization Communities CSR Class 132

Hootsuite

SEPTEMBER 24, 2022

If you are a national brand, turn the spotlight back on the First Nations communities. The most egregious examples of brand behaviour around the National Day for Truth and Reconciliation are attempts to monetize our pain for financial gain. My organization is an example of that. Yes, September 30 is a sombre day of remembrance.

Communities 99

Communities Brands Instagram HootSuite 99

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

Collaboration 63

Collaboration Brands Instagram How To 63

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. It should simply be your initial content plan.

Template 52

Template Templates Examples Social Media 52

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. As a B2B company, your customers know the angles, and they know the game. You could also collaborate with other businesses or entrepreneurs to produce something of value that you’re both invested in.

B2B 230

B2B Communities Facebook How To 230

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Buffer Social

SEPTEMBER 27, 2023

” My Buffer onboarding Onboarding at a fully remote company is tricky. A really interesting example of this is how the Buffer values evolved over time — they’re similar, but not exactly the same as those the company started out with. Threads: Collaboration, decision-making, and internal information sharing.

Company 90

Company Notification Team Handbook 90

Buffer Social

NOVEMBER 29, 2023

Monthly search volume for the keyword “ai content creation” We received two specific predictions from two folks, Mohammed Asaduallah , CEO of Better with Benji and Daniel Sobey-Harker, Head of Community at Windscribe. And we say 2023 was truly a year of creative collaborations, but not necessarily unexpected ones.

Social Media 99

Social Media Collaboration Social Media Management Newsletter 99

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

Communities 221

Communities Collaboration Statistics Lurker 221

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 81

Communities Engagement Community building Instagram 81

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

Construction 52

Construction Social Media Strategy Collaboration 52

Hootsuite

SEPTEMBER 7, 2022

And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. Your followers may even turn into a community of like-minded people. Example : @classycleanchic. Affiliated account/job title + company]. Example : @steffy. Your website.

Template 145

Template Templates Social Media UGC 145

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. For example, a life insurance brand may want to appeal to both older and younger generations. AARP’s TikTok account has a dedicated Gen X following.

Brands 115

Brands How To Authentication Collaboration 115

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. For example, a customer might: Discover a product while browsing videos on YouTube. Guest post by Ron Stefanski.

Influencer 288

Influencer Brands Policies Privacy 288

Justin Levy

APRIL 20, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Collaborating and Investing in Green Innovations Written on April 20, 2010 by Justin Levy in environmental , innovation 11 Comments - Leave a comment! Green innovation is becoming a major focus for companies of all sizes.

Collaboration 147

Collaboration Creative Commons Transportation RSS 147

SocMed Sean

NOVEMBER 26, 2011

So, for those looking to build a career in social media, I thought I might share the story as one example of how to get a job in social media by using social media. First Establish Your Area Of Expertise In Communities Contrary to the popular belief of some, social media isn’t really about tweeting, posting, or marketing.

Collaboration 258

Collaboration Committee Social Media Knowledge Base 258

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. Take Pipedrive, for example. It has to be strategic. It also gives you a consistent audience.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. It also shows you have a growing community doing word-of-mouth marketing.

Metrics 100

Metrics Influencer Marketing Survey 100

Oktopost

MARCH 25, 2024

Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors. Strengthens community: Gamified advocacy fosters a positive work culture, promoting teamwork and collaboration among employees.

Metrics 75

Metrics Training iPad Meeting 75

Social Media Strategies Summit

JANUARY 5, 2022

Here are some examples: To nurture an online community. For example, We Wore What Shop favors soft colors in backdrops. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. Collaborate with Influencers. So, start by setting a broad objective.

Small Business 202

Small Business Instagram Platform How To 202

Sprout Social

DECEMBER 6, 2023

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing? Here’s how.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

OCTOBER 31, 2023

Influencers can help marketers reach their goals and earn more buy-in for future collaborations. He points to an example of a health food company. The company may want to work with a particular influencer. For example, in the awareness stage, the goal is to boost brand or product visibility.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

JUNE 1, 2022

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Lifecycle marketing.

Team 119

Team Marketing Collaboration Hubspot 119

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. Focus on relevant topics that will help your community approach common industry challenges. Behind-the-scenes/company culture content. However, many advocacy initiatives are informal side projects.

Strategy 132

Strategy Content Curation Press Release 132

Pixlee

JANUARY 24, 2022

The advent of non-fungible tokens (NFTs) and decentralized avenues to create and build digital assets where the creator has control of the community is called Web3. Brands like Nike and Redbull entering the metaverse and NFT community can be examined as a blueprint for brands exploring how to get involved in Web3.

Brands 85

Brands Authentication Collaboration UGC 85

Keyhole.co

NOVEMBER 14, 2023

One profile creates a post and then invites another user as a collaborator. Enhances brand credibility An Instagram brand or creator accepting your collaboration invitation acts as a seal of approval from them. Builds community Instagram collab posts are a great networking tool as well.

Instagram 52

Instagram Engagement How To Collaboration 52

Keyhole.co

JANUARY 26, 2024

It’s no wonder within its first 3 years, Skims was named one of Time’s 100 most influential companies (2022). Using celebrity and big brand collaborations Kim Kardashian herself is one of the foremost brand ambassadors for Skims, helping shoot up its popularity and sales by posting product updates and launching new lines on her social media.

Influencer 59

Influencer Social Media Strategy Marketing 59