Waxing UnLyrical

JULY 20, 2015

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. 10 Influencer Do’s and Don’ts With Amex Social Media VP.

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Devumi

OCTOBER 24, 2017

To push their brand into the 21st-century they have made waves on social media. Let’s take a look at how PlayStation consistently wins on social media. Social media case studies: PlayStation Unlike most brands on social media, PlayStation doesn’t directly promote […].

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SocialFish

FEBRUARY 22, 2011

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. The Recalcitrant Social Media Cheerleader. Point Less.

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Case Study Study Social Media Repository 139

Devumi

APRIL 13, 2017

If you think that Rihanna is just another vapid popstar that you can’t learn anything from, I’m sure there’s an unsuccessful Twitter or Instagram marketing account you could be managing somewhere. For those who want to learn from one of the most diverse social marketing campaigns going on right now, please keep reading.

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Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

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Ari Herzog

JUNE 21, 2010

The process of filling out their survey, though, got me wondering what the company is doing in the social media space. Doug Thielen is the man responsible for these social media initiatives and is quick to share thoughts on Qdoba online : Listening was one of the most important parts when making our transition into social media.

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Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL.

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Devumi

FEBRUARY 2, 2018

Discover how Lego built its popularity online one brick at a time in this social media case study. What Lego does on social media Lego has a strong presence on various […]. The post Social Media Case Study: Lego Built A Fun Social Media Presence for Kids of All Ages appeared first on Devumi.

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Social Media Strategies Summit

OCTOBER 13, 2023

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

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Devumi

NOVEMBER 17, 2017

Their success owes a lot to the brand’s huge presence on social media. Lets dive into the action and discover how GoPro pull it off in this social media case study. What GoPro does on social media Unlike most electronic brands, GoPro […].

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agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? I belong to this group of Twitter marketers.).

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Social Media Management Social Media Tips Content 187

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

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SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. ALA Twitter feeds.

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Case Study Library Communities Study 213

Social Media Today

JULY 5, 2022

The new playbook includes a heap of usage notes and case study examples to help guide your Twitter marketing approach.

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Case Study Twitter Marketing Brands 179

Kikolani

MAY 28, 2013

In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Social Media Examiner. Social Triggers by Derek Halpern. Pushing Social. Popup Opt-In Form Case Studies.

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Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. That’s why we’ve created what we call “ Minisodes ” on the Buffer Podcast – The Science of Social Media. Let’s dive in! ?. No worries!

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Ari Herzog

MAY 25, 2010

Britney Spears held a Twitter press conference yesterday. But it wasn’t for the media. Here’s a selection, in reverse order: Do you notice how she personalized each Twitter user when answering questions? Related posts: Case Study: How 11 Mayors use Twitter. Case Study of 4 Companies on Twitter.

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Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Social listening can help them learn if it’s an isolated post or requires deeper investigation.

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Social Media Sentiment Loyalty Microsoft 109

Sherrilynne Starkie

AUGUST 4, 2013

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. They needed to know what was happening, minute-to-minute, and we had to be the social media that was verifiable.”. Social media key PR driver.

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Social Media Case Study Communities Social Media Management 334

Convince & Convert

MAY 2, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. Supporters also took to Twitter to help promote their favorite town. This is excellent, as too often social media isn’t supported in three dimensions.

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Case Study Social Media Study Banking 121

Ari Herzog

FEBRUARY 27, 2011

Film critic Roger Ebert tweeted it best about the 83rd annual Academy Awards broadcast February 27, 2011: He may as well have tweeted about @TheAcademy’s official Twitter messages which were equally dull. But of course they do, right? -- Thanks for reading Case Study of @TheAcademy vs @TheGrammys by Ari Herzog.

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Direct Marketing Observations

JUNE 23, 2010

I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. His customers are not on Twitter and Facebook.

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Case Study Social Media Study Sentiment 156

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

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Case Study Apple Study Brands 187

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. ALA Twitter feeds.

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Case Study Communities Study Committee 168

agora pulse

AUGUST 17, 2016

Problem: Keeping the entire social team on top of its widespread social presence. “With a small staff, we realized we needed to have a streamlined approach to manage our nine social media accounts,” explained Vincent Wiskowski, Social Media Manager at United Soccer League.

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Case Study Study Social Media Social Media Management 60

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Social Listening – Understand social trends from customers, the market, and competitors. .

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Social Media Management Review Social Media Tools 122

Taylor Marek

JANUARY 15, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#.

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Ari Herzog

OCTOBER 5, 2010

Some 16 months after comparing seven hotel chains’ websites and observing which had noticeable social media presences that were visibly linked on those sites, Best Western continues to take top honors. The Four Seasons arrives in second place for me, because of small-font Twitter and Facebook text and icons near the bottom.

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Case Study Hotels Study iPhone 117

Ignite Social Media

DECEMBER 19, 2018

Wondering how to engage your social media audience and make them stop in their feed to view your content? As you focus on your brand’s social media strategy development for the new year, ensure that video is part of your content mix. Fans are likely to further engage with your brand after watching a video on social media.

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Video Social Media Strategy Case Study 145

Convince & Convert

DECEMBER 5, 2013

Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. 2 Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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Case Study Study Sysomos Crowdsourcing 136

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

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Trends Social Media Instagram Platform 182

Sprout Social

MARCH 19, 2020

If you work for a social-first agency, you’ll know better than most the importance of a strong presence on social media. But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. . Share your case studies in industry LinkedIn and Facebook Groups.

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Social Media Strategy Case Study RFP 111

Viper Chill

DECEMBER 18, 2013

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. I (Glen) am only allowed to focus on social media. When we originally planned the case study we each had a $1,000 budget in mind. Social Media Expenses for a Brand New Website (Glen). Total Spent: $414.

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Case Study Study Report Domain Name 87

Convince & Convert

SEPTEMBER 18, 2014

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter'

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Hosting Communities Case Study Social Media 140

Convince & Convert

FEBRUARY 5, 2014

I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. But the #1 way to get engagement on Twitter was a simple “Follow and Tweet to Win” contest. There was a lot to learn from these tweets: Fashion is big.

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Twitter Case Study Sports Fashion 159

Ari Herzog

FEBRUARY 20, 2012

Partially inspired by my Twitter list of social builders , and empowered by web startup list.ly that enables anyone to create a list with any web data and to share that list with the world to be rated and liked, here is a list of the top 29 social media managers on Twitter. Stop Diluting Social Media.

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Social Media Management Social Media Twitter Case Study 142