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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. For ease, we decide to identify influencers who were also bus riders already.

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5 best TikTok marketing agencies in 2023

Sprout Social

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies). 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture .

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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. You can choose words, exact phrases or hashtags, and you can also choose words or phrases you’d like to exclude from the search. Searching Twitter on mobile.

Twitter 116
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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

Hashtag Challenge : Ad appears on the Discovery page. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. .

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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

Social Commerce Case Studies to Get Your Creative Juices Flowing. Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app. For its linkup with fashion influencer Danielle Bernstein, the denim brand ran previews of its new product line.

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5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

Robert Cialdini first explained the concept of “social proof” (sometimes called “informational social influence”) in his 1984 book “Influence.” Sharing case studies from clients. Embracing influencer marketing or working with micro-influencers. Run a social media contest.

UGC 52
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How To Grow Your B2B Social Media ROI In 2023?

Keyhole.co

TikTok allows content creators to make videos in different time durations, letting them showcase their products, share case studies and give a sneak peek at their company’s culture. Try a couple of social media monitoring tools and you’ll be surprised how easy it is to keep track of relevant mentions and hashtags.

ROI 52