Convince & Convert

MAY 2, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. This is excellent, as too often social media isn’t supported in three dimensions. Visit Feeding America for more information.

Case Study 121

Case Study Social Media Study Banking 121

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. In fact, Twitter is one of the few social media platforms in which you can still build traffic and leads without investing in advertising. After all, it can be chaotic.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Ignite Social Media

DECEMBER 19, 2018

Wondering how to engage your social media audience and make them stop in their feed to view your content? As you focus on your brand’s social media strategy development for the new year, ensure that video is part of your content mix. Learn how your brand can benefit from social media strategy development in 2019.

Video 145

Video Social Media Strategy Case Study 145

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. ALA Twitter feeds.

Case Study 168

Case Study Communities Study Committee 168

Taylor Marek

JANUARY 15, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#.

Case Study 153

Case Study Study Marketing Company 153

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Put on your content boxing gloves and learn how to own the News Feed like a boss. Get up off the ground.

Feed 164

Feed Feedly News Tips 164

Later

JANUARY 27, 2021

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part? 2: Well+Good.

Feed 56

Feed Feedly Instagram How To 56

Laurel Papworth

MARCH 3, 2021

In this lecture on social media we look at content strategies, some Higher Education case-studies of the right content to the right audience at the right time, setting up the different types of content calendars and social media tools for creating the content and scheduling on social media.

Social Media 52

Social Media Content Case Study Education 52

Sprout Social

APRIL 4, 2017

Depending on where you stand, social media algorithms are either the best thing since sliced bread or the bane of your existence. For the social media marketer who’s reaching half the amount of their audience as they did five years ago, they aren’t so great. What are Social Media Algorithms?

Social Media 110

Social Media How To Notification Case Study 110

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Case Study 114

Case Study Marketing Directory Retail 114

Razor Social

OCTOBER 24, 2016

You generate sales from social media but not on social media. I met Mike Kawula at a conference a couple of years ago and I was very impressed with his vision for Social Quant. In case you don’t know the tool it’s for building your following on Twitter. So let’s step through it.

Case Study 40

Case Study Process Study Conversation 40

Buzz Marketing for Technology

JANUARY 11, 2011

Things like … “sure we already make tons of content, you know brochures, fact sheets, data sheets, web pages, case studies, etc” Oh my, that’s not the kind of content I meant! This is the algorithm that controls what you see in your News Feed when you log into Facebook. And you would be surprised what I hear.

Feed 264

Feed Feedly News SEO 264

Kikolani

SEPTEMBER 12, 2011

One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. It’s bloody difficult to track every bit of traffic from social media in Google Analytics! Regularly feeding great content to your Twitter followers. The Conclusion.

Case Study 163

Case Study Analytics Google Study 163

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening?

Social Media 101

Social Media Tools Sysomos Sentiment 101

Ari Herzog

MARCH 2, 2014

Social media posts expire very quickly. Impressions = the number of times a post is displayed in the news feeds of your followers and/or their friends. One takeaway is you must be memorable and analytical in every social media post. General Electric is a great case study and can be easily scaled.

Social Media 135

Social Media Case Study Study Metrics 135

Convince & Convert

DECEMBER 13, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. It capitalizes on the trends of micro-content and visual content, and then more importantly, it chooses the right examples and case studies to drive the point home. Listen Now. Tweetable Moments.

Social Media 148

Social Media Content Case Study Retail 148

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? If you are effective in positioning your business, then you’ll find that social media has a big pay off. I totally agree.

Social Media 156

Social Media Small Business Case Study Press Release 156

Bare Feet Studios

MARCH 16, 2011

Navy’s outreach to bloggers here in Hawaii, I have been fortunate to both participate in some outstanding programs (like an overnight embark on the USS Nimitz ) and also developed enormous respect for their adoption of social media (video interview) and their orderly and standardized approach. Patrick Walsh, U.S.

Case Study 80

Case Study Social Media Study Questions 80

Ignite Social Media

JUNE 21, 2016

This type of image would likely have stopping power any day, but particularly on July 4 th when consumers and potential consumers are scrolling through their feeds with red, white, and blue on the brain. If you’re stuck in neutral for holiday or event campaigns, check out our Go Red For Women case study or contact us here.

Social Media 101

Social Media Content Case Study How To 101

Social Media Strategies Summit

MARCH 25, 2021

After all, social media – a key driver of social commerce – is used by more than half the world’s population , rising to three-quarters or more in markets like Northern and Western Europe, and North America. Simply put, all of this means social commerce is already too big to ignore – and it’s only going to get bigger!

Examples 221

Examples Retail Instagram Buy 221

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How does social commerce work?

Social Media 98

Social Media Instagram Apparel Groups 98

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. The RSS feed is: [link].

Social Media 121

Social Media Tumblr Yahoo Case Study 121

Justin Levy

MAY 11, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Still Think Social Media Is A Fad? Written on May 11, 2010 by Justin Levy in social media , stats , video 19 Comments - Leave a comment! A recurring topic seems to be whether or not social media is a fad.

Social Media 199

Social Media RSS Feed Reader Creative Commons 199

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. Social media posts. Case studies.

Strategy 132

Strategy Content Curation Press Release 132

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. In the meantime, we want to provide tips to set up social media managers for Pinterest success.). It seems like finally there’s a social media site giving us what we want. Case Study: Nationwide.

Engagement 138

Engagement Retail Case Study How To 138

Buffer Social

JUNE 18, 2018

It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. Social media analytics are also playing an increasingly important role in helping to guide content decisions.

Communities 95

Communities Company Social Media Case Study 95

Buffer Social

DECEMBER 14, 2023

Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. This makes it easy for the audience to stay informed about the latest trends and changes in the social media landscape.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. This compared to only 8% for search engines and 5% for social media.

Social Media 187

Social Media Marketing Small Business Case Study 187

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. A customer marketing strategy through social content and connection is your ticket to success.

Strategy 124

Strategy Brands Content UGC 124

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now .

Social Media 161

Social Media Study Statistics Aggregator 161

Ignite Social Media

MAY 22, 2019

LinkedIn stated that it regularly received feedback that users wanted more expressive ways than a “Like” to respond to the different posts in their feed. Now, all member have the ability to upload documents and presentations such as PDFs and PowerPoints directly to their feed, in a group, or to a LinkedIn Page.

LinkedIn 143

LinkedIn Engagement Case Study Sentiment 143

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. Social media is becoming more and more of a pay-to-play channel. The reality, though?

Organization 98

Organization Social Media Strategy How To 98

Buffer Social

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how exactly can you create this remarkable customer experience on social media? It can make or break a brand.

Company 89

Company Social Media Instagram Social Media Management 89

Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. The RSS feed is: [link]. Holy Social! Tweetable Moments.

Social Media 140

Social Media Brands How To Case Study 140

Social Media Strategies Summit

JANUARY 30, 2024

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. And creating a holistic social media strategy becomes a serious headache. It makes it hard for students to know where to turn for information.

Social Media 205

Social Media Strategy Case Study Education 205

Ari Herzog

JULY 15, 2010

Juli Monroe, commenting on my article the other day about dogs and social media , asked about networking with cats. Visiting catster.com , you can select navigational categories on cat breeds, caring for your cat, feeding your cat, adopting a cat, choosing a vet, etc. Related posts: How Dogs Use Social Media.

Social Media 110

Social Media GPS Press Release Case Study 110